It's hard to go anywhere today without being caught on camera. I'll give you the latest on who's monitoring you and what rights you have to protect yourself and your property.
Jun 19, 2008 -- New ruling clarifies e-privacy issues at work
Clark has long advised his listeners to be careful of employers spying on e-mails, text messages, instant messages and more. Now a new decision from the U.S. Court of Appeals rules that employers can only spy if the info is stored on one of their servers. If the info is hosted by a third party offsite somewhere, they don't have the legal right to snoop under this latest decision.
Employers will likely have new hires sign paperwork waiving their rights to electronic privacy to get around the decision. Existing employees may be asked to sign the same paperwork.
The reality is that most employers have keylogger programs and use artificial intelligence to look for keywords related to corporate espionage, sexual harassment or something else that could harm their bottom line. They're not usually spying to be nosy, though it all has a real creep-out factor to it.
Clark recalls when he once worked at a radio station where an employee was looking for another job and had been updating her resume on her work computer. When she was found out, she was called in and fired on the spot.
So be careful what you do at work. If you're working on equipment issued by your employer -- be it a PC, a laptop or a cell phone -- just be safe and assume they can have prying eyes.
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Jun 13, 2008 -- Online and cable TV worlds delivering targeted ads
Behavioral targeting for ads is all the rage these days among both online and traditional advertisers. When you're surfing around on your computer, a user profile can be easily built as you're tracked from site to site using cookies. Based on that profile, you can then be fed targeted ads.
The Washington Post reports that one marketer has fine-tuned this process to the point that they were able to identify 40,000 brides-to-be based on their visits to sites that had nothing to do with getting married. Of course, the surfers were then served ads related to their coming nuptials.
The feds are trying to decide if these practices violate your privacy. The ad agencies and advertisers obviously don't want you to have anonymity on the web.
The cable TV industry, meanwhile, has a new $150 million initiative in the works called Project Canoe. The goal of Project Canoe is to come up with ways to feed targeted commercials to your TV based on your show preferences. So the ad spots you'll see may be completely different than the ones your neighbor sees. The hope is that you won't TiVo past the ads because you'll actually be interested in them.
Clark believes there's a serious creep-out factor here! What do you think?
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Jun 12, 2008 -- New websites for FREE people and public records searches
Clark often wishes he had a dollar for every time someone asked him about ZabaSearch.com, the website where you can search public records to locate a person. The info on the site is not always accurate or up to date, and Clark compares using ZabaSearch.com to being a private investigator tracking down leads.
Case in point: When executive producer Christa searched her name, she got a bunch of old addresses and also some listings for a woman who shares the same moniker in San Francisco.
Now ZabaSearch.com has spawned several imitators such as Wink.com and Spock.com. Clark isn't sharing this info to make you paranoid; he just wants you to be informed about the public info that may be out there about you.
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May 08, 2008 -- Best Buy's Geek Squad actually a peep squad?!
Best Buy's Geek Squad is accused of spying on customers by digging through the hard drives of computers brought in for repair. This is not exactly a case of ID theft; at least one Geek Squad employee has fessed up to copying a woman's personal nude photos from her computer.
The message here is that you shouldn't be careless with your own info. This is especially important for teens that use popular social-networking sites like MySpace and Facebook. Members of those sites usually list personal info -- date of birth, city and other specific identifiers -- that can greatly aid ID thieves.
Politicians have become particularly savvy at using the social-networking sites. Obama has done a great job reaching out to first-time voters. They're invited to join his MySpace page as virtual "friends." The politicians, of course, are ultimately seeking campaign money -- a more legitimate desire than an ID thief who also wants money but for a different reason.
If you're a parent, do you know if your child has a MySpace or Facebook page? Do you know who their virtual "friends" are or have any idea about what's on their page? One requirement should be that they make you one of their friends. You've got to know who they're virtually interacting with for their own good.
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Dec 05, 2007 -- AT&T selling affordable surveillance cameras for small biz
Today almost all businesses of mid to large size rely on cameras for surveillance. It's amazing how this sector of the loss-prevention industry has boomed. The cost to equip a store with camera equipment just 10 years ago was outrageous. But now the price has dropped drastically. Using the Internet, business owners can even monitor their cameras remotely from anywhere in the world. Even small businesses are poised to benefit from increasingly camera cheaper technology. AT&T is selling a system that costs around $200 for a single location. Internet monitoring for a single location will run you about $10 a month. That figure can go up to $40 for multiple locations.
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Oct 26, 2007 -- New camera technology makes spy cams a workplace reality
Clark is one man who's used to being on camera -- whether it's during the course of his TV work or when he's in the studio for his radio show. Camera technology has become so cheap that there's an eye in the sky almost everywhere you look. In fact, the studio where Clark works even has spy cameras hidden in fake air vents! The days of cameras just being in retail stores to combat shrinkage are over. Small businesses can now buy inexpensive camera systems online. The Dallas Morning News reports that franchise owners use them to monitor activity remotely over the Internet. This is great for employers, but many folks are uncomfortable about giving up their privacy. Some New York taxi drivers recently went on strike because they objected to having to put GPS systems in their vehicles so riders could track their route. Meanwhile, truck drivers are now spied on in real-time by their employers via camera. England is one nation that spies on its citizens several times a day on public roads. The benefit to this was seen after the recent U.K. terror attacks. Police were able to instantly generate pictures thanks to all the camera technology. There's a fine line here between the invasion of individual privacy and the potential benefit for capitalism, according to Clark.
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Oct 19, 2007 -- Do Not Call cell numbers not being sold to marketers
There's been an e-mail flying around the country again about the Do Not Call list and how cell phone users are supposedly about to have their names sold to marketers. Law enforcement has denied that this is true and Clark too wants to emphasize this is a false rumor. When it comes to the National Do Not Call Registry, you want to register your home phone number. Clark also thinks you should register your business number -- even though it's discouraged. That way you'll have full protection from solicitors. But the bogus e-mail that's been circulating shows that more and more people use their cell phones as their sole point of contact. This is a bad idea because marketers can sell it again and again if they get hold of it. If your only phone is your cell and you want to avoid annoying solicitation calls, try signing up at GrandCentral.com where you can get a "fake" home number. Special kudos to one listener who pointed out that GrandCentral is still being tested. At this point you must be invited to join by someone who already has an account. All others will be wait-listed until the service officially launches.
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Oct 25, 2005 -- Spy cameras: now you see them, now you don't
One of the capabilities of the Internet is to watch what happens at your home when you’re away or if you have a rental property. The idea has spread to retail stores where cameras monitor employees’ moves from up above. There are now even spy cameras that allow those watching to listen to conversations from miles away. The difference is that these cameras are hidden. Spy technology is not always a negative. These cameras can minimize “shrink” or employee theft and company owners love that. So get ready for more cameras – those you can see and those you can’t.
In other video news, McDonald’s had started a campaign allowing people to tour its kitchens and see every aspect of the business if they wanted. It was called the “Open Doors” policy and it was going on in Europe. It won’t be coming to the States, though. Execs put a stop to the plan and now will offer a “virtual tour” instead.
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Jun 23, 2005 -- RFID tracking gets out of hand
Have you heard of RFID or Radio Frequency Identification? These are little transmitters that can go on inventory, follow travelers or be attached to children. When RFID first came out, privacy advocates were very worried about this technology. Clark didn’t think it would get out of hand. But he’s eating crow now because apparently a California school has been testing the use of RFID to track students. Teachers were having trouble figuring out which 7th and 8th graders were truants and which were legitimately missing school. The idea was that students would wear an RFID tag around their necks. But parents got very upset, and Clark agrees that this has become too obtrusive. Granted there are some good uses of RFID. For example, preventing shoplifting and aiding in the efficiency at checkout counters. But having RFID tags in the workplace and requiring people to wear them is too much.
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Apr 11, 2005 -- Smile! You're on camera!
You've probably seen people doing some unsanitary or unusual things while they're driving. It’s almost as if being in a car makes people feel invisible, even though others can observe us much more closely. Well, that invisible feeling is slowly going away, as cameras are being installed everywhere we look. According to the Chicago Tribune, Illinois is now using camera-equipped vans in construction zones. The vans tape drivers speeding through these zones even though the speed limit is reduced in these areas. Every year, we lose dozens of construction workers because people are driving way too fast. But the cameras will hopefully be a deterrent. A first time ticket will cost speeders $375. A second offense is $1,000 and a 90-day license suspension. That’s pretty serious. If they are used for safety, these cameras are a great asset.
In other camera news, commercial drivers are also being tracked. GPS units are being placed in trucks, school buses and limousines to determine if these vehicles are where they should be. So, who is watching all of those cameras?
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Jul 29, 2004 -- IRS using data mining to find tax evaders
Every spring, Clark gets calls from people who have not filed taxes in years and are wondering if they are going to get caught. He always encourages people to come out of the cold and file. The IRS may not ever track you down, it’s true. But if they do, it will get really ugly for you. The chances of being found have also increased because of new data mining programs that the government is using. In California, for example, this new program found tons of people who didn’t file income taxes in 2002, according to the Wall Street Journal. Among the non-filers were 865 millionaires, nearly 7,000 lawyers and 1,500 accountants. These people are making significant money and some are even working in the tax field, but they think they are above the law. New Jersey shares its information with other states, and New York is working with the IRS to find people. If you owe the government money, they can retro tax you for as long as they like. If they owe you money, you lose it if you don’t claim it within three years. If you are hiding, Clark wants to give you fair warning. Offer yourself up and you will be fine. If you continue not to pay, you could become an example.
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