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Privacy Issues
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Protecting one's privacy can be a full-time job today with ID theft, corporate corruption and cameras on us everywhere. In addition, most banks and other financial institutions are selling our information for profit. So what can you do to protect yourself?



Excerpts From Clark's Shows: Privacy Issues

Jun 19, 2008 -- New ruling clarifies e-privacy issues at work
Clark has long advised his listeners to be careful of employers spying on e-mails, text messages, instant messages and more. Now a new decision from the U.S. Court of Appeals rules that employers can only spy if the info is stored on one of their servers. If the info is hosted by a third party offsite somewhere, they don't have the legal right to snoop under this latest decision.

Employers will likely have new hires sign paperwork waiving their rights to electronic privacy to get around the decision. Existing employees may be asked to sign the same paperwork.

The reality is that most employers have keylogger programs and use artificial intelligence to look for keywords related to corporate espionage, sexual harassment or something else that could harm their bottom line. They're not usually spying to be nosy, though it all has a real creep-out factor to it.

Clark recalls when he once worked at a radio station where an employee was looking for another job and had been updating her resume on her work computer. When she was found out, she was called in and fired on the spot.

So be careful what you do at work. If you're working on equipment issued by your employer -- be it a PC, a laptop or a cell phone -- just be safe and assume they can have prying eyes.


Jun 13, 2008 -- Online and cable TV worlds delivering targeted ads
Behavioral targeting for ads is all the rage these days among both online and traditional advertisers. When you're surfing around on your computer, a user profile can be easily built as you're tracked from site to site using cookies. Based on that profile, you can then be fed targeted ads.

The Washington Post reports that one marketer has fine-tuned this process to the point that they were able to identify 40,000 brides-to-be based on their visits to sites that had nothing to do with getting married. Of course, the surfers were then served ads related to their coming nuptials.

The feds are trying to decide if these practices violate your privacy. The ad agencies and advertisers obviously don't want you to have anonymity on the web.

The cable TV industry, meanwhile, has a new $150 million initiative in the works called Project Canoe. The goal of Project Canoe is to come up with ways to feed targeted commercials to your TV based on your show preferences. So the ad spots you'll see may be completely different than the ones your neighbor sees. The hope is that you won't TiVo past the ads because you'll actually be interested in them.

Clark believes there's a serious creep-out factor here! What do you think?


Jun 12, 2008 -- New websites for FREE people and public records searches
Clark often wishes he had a dollar for every time someone asked him about ZabaSearch.com, the website where you can search public records to locate a person. The info on the site is not always accurate or up to date, and Clark compares using ZabaSearch.com to being a private investigator tracking down leads.

Case in point: When executive producer Christa searched her name, she got a bunch of old addresses and also some listings for a woman who shares the same moniker in San Francisco.

Now ZabaSearch.com has spawned several imitators such as Wink.com and Spock.com. Clark isn't sharing this info to make you paranoid; he just wants you to be informed about the public info that may be out there about you.


May 08, 2008 -- Best Buy's Geek Squad actually a peep squad?!
Best Buy's Geek Squad is accused of spying on customers by digging through the hard drives of computers brought in for repair. This is not exactly a case of ID theft; at least one Geek Squad employee has fessed up to copying a woman's personal nude photos from her computer.

The message here is that you shouldn't be careless with your own info. This is especially important for teens that use popular social-networking sites like MySpace and Facebook. Members of those sites usually list personal info -- date of birth, city and other specific identifiers -- that can greatly aid ID thieves.

Politicians have become particularly savvy at using the social-networking sites. Obama has done a great job reaching out to first-time voters. They're invited to join his MySpace page as virtual "friends." The politicians, of course, are ultimately seeking campaign money -- a more legitimate desire than an ID thief who also wants money but for a different reason.

If you're a parent, do you know if your child has a MySpace or Facebook page? Do you know who their virtual "friends" are or have any idea about what's on their page? One requirement should be that they make you one of their friends. You've got to know who they're virtually interacting with for their own good.


May 06, 2008 -- 40 cents for a stolen credit card number?!
The latest Internet Security Threat Report shows that the value of stolen info has declined as the crime of ID theft spikes. Who knew that supply and demand even drove prices in the criminal underworld?!

A stolen credit card number now nets a measly 40 cents! That sum used to be at least several dollars higher. Your bank account number now goes for about $10. And get this -- your entire identity (credit card number, Social Security number, name, address and date of birth) now goes for just $2! Stolen info is that prevalent; in just the first 90 days of 2008, more than 8 million people had their data breached.

Business owners face an added burden when it comes to certain kinds of ID theft. Under the Uniform Commercial Code, they may be held partly or totally responsible if their own credit card or business checking account number is used for phony charges. Consumers would be protected under the same circumstances, but not so with businesses. So it's imperative to keep your check book locked up at the office if you're a business owner.

For consumers, be sure to monitor your credit card statements closely. You have 60 days to dispute any fraudulent charges. And consider freezing your credit. It's the best preventative medicine you can take.


May 06, 2008 -- The downside of a possible gas tax holiday
Both sides of the aisle are advocating the idea of a gas tax holiday this summer. Yet Clark thinks this is one of the craziest economic ideas he's heard recently. We're all hurting as we watch the dollars fly and the gallons crawl at the pump. But the gas tax holiday is a recipe for financial disaster. It would increase demand and ultimately drive up prices.

Brazil is one country that's made some smart decisions in the energy realm. The South American nation was even more dependent on foreign oil than we were during the last energy crisis in 1979. So they embarked on a program of energy independence using sugar. Our Brazilian allies now provide for 100% of their energy needs and can export additional sugar as well.

Sugar produces a fuel that's more efficient than the corn-based ethanol we use. So why aren't we getting Brazil's exports? Domestic sugar producers have gotten Congress to put up trade barriers to keep it out of the marketplace. Meanwhile, our farmers have turned to growing their corn crop for fuel use, not for food. That, of course, further drives up the price of food!

We continue to use foreign oil from those who want to destroy us, instead of using sugar from our allies in Brazil. It makes no sense to Clark.


Mar 26, 2008 -- ING Direct's privacy policy bucks the trend
When was the last time you got a notice in the mail from your bank that began, "We value your privacy…"? These privacy policies are typically printed in mice type and written in legalese. They explain all the harm that the bank will visit on you -- by selling your private information -- as part of their normal course of business. But ING Direct is reversing this trend. Their privacy policy explains in plain English that you'll have to opt in to their information-sharing program if you want them to share your info. Meanwhile, if you tell the average bank not to share your info, they're still allowed to do so with select "marketing partners." Clark thinks ultimately there's more money to be made from being honest to your customers than in taking advantage of them.

Mar 07, 2008 -- Government agencies not securing your information
Following the last major security breach of veteran info, Congress ordered all government agencies to have procedures in place to protect your info. Now the Government Accountability Office -- the investigative arm of Congress -- has found that only 2 out of 24 agencies they checked had implemented any new procedures. It's not just the feds not securing your info; most local governments and court systems also have it unsecured. Isn't it ironic that corporate America is actually further along in protecting you than government? That's not saying much considering how lousy of a job corporate America is doing! So what's the problem? Simple -- it's not anyone's primary mission in either of those sectors to secure your info. It's like rearranging a sock drawer -- will you ever get around to that? The only cop on the beat is you. The weapon of choice is a credit freeze. There's a new sheriff in town. You just have to choose to put on the badge.

Feb 29, 2008 -- Top corporations for customer ID theft
RIP-OFF ALERT: The Berkeley Center for Law and Technology analyzed corporate America to see which companies have the highest incidence of ID theft. The No. 1 company? Bank of America. BoA is the nation's second largest bank. (If you look at the numbers based on total customer base, BoA then actually comes in second behind HSBC). AT&T occupies the second slot, followed by Sprint (No. 3), JPMorgan Chase (No. 4) and Capital One (No. 5). Think about it: 3 of the first 5 are banks, which is understandable. But why are two phone companies way up there? The reason is because they do a credit check when you apply for phone service, and open yourself up as a potential target when they get your info. In the No. 6 spot, we have Citibank. As the nation's largest bank, Citibank has one-third less incidences of ID theft than the smaller BoA! Verizon, American Express, Washington Mutual and Wells-Fargo all round out the top ten. View the complete list online at the Berkeley site.

Now the inevitable question: Why do these institutions have high rates of ID theft? Clark speculates that it must have to do with the way they internally handle your information. Interestingly, the bank with the lowest incidence of ID theft is ING Direct. You would think they'd be up at the top of the list since they're Internet only. But being a newer bank, they've been dealing with outsmarting ID thieves since they launched. It's much tougher for a legacy financial institution to retroactively patch good protection into systems that were built decades ago. ID theft has not grown significantly -- it still happens to about 10 million people a year -- but it's still a major issue. Finally, from the "no they didn't!" category, the New York City Department of Finance sent tax forms to 1000s that showed people's Social Security numbers through the envelope. C'mon people, this is 2008! Get with the program.

Hear the podcast: Listen  |Download

Feb 13, 2008 -- Free e-mail providers differ on privacy issues
Fortune magazine has discovered that Yahoo! and Gmail are good for their promise that your e-mail account and your contacts are your private property. Meanwhile, MSN's HotMail and MSN Messenger take the opposite position. They argue that anything you do online belongs to them, including your contacts list. So you may want to consider firing MSN for e-mail and IM purposes. On a related note, your employer owns everything if you use Outlook at work. So Clark says that you obviously shouldn't use your work account to job-hunt or harsh on the boss! Finally, beware of unsolicited Valentine's Day e-cards that may contain viruses that turn your computer into a bot. If you don't know the sender, do not open that e-card.

Oct 26, 2007 -- New camera technology makes spy cams a workplace reality
Clark is one man who's used to being on camera -- whether it's during the course of his TV work or when he's in the studio for his radio show. Camera technology has become so cheap that there's an eye in the sky almost everywhere you look. In fact, the studio where Clark works even has spy cameras hidden in fake air vents! The days of cameras just being in retail stores to combat shrinkage are over. Small businesses can now buy inexpensive camera systems online. The Dallas Morning News reports that franchise owners use them to monitor activity remotely over the Internet. This is great for employers, but many folks are uncomfortable about giving up their privacy. Some New York taxi drivers recently went on strike because they objected to having to put GPS systems in their vehicles so riders could track their route. Meanwhile, truck drivers are now spied on in real-time by their employers via camera. England is one nation that spies on its citizens several times a day on public roads. The benefit to this was seen after the recent U.K. terror attacks. Police were able to instantly generate pictures thanks to all the camera technology. There's a fine line here between the invasion of individual privacy and the potential benefit for capitalism, according to Clark.

Oct 19, 2007 -- Do Not Call cell numbers not being sold to marketers
There's been an e-mail flying around the country again about the Do Not Call list and how cell phone users are supposedly about to have their names sold to marketers. Law enforcement has denied that this is true and Clark too wants to emphasize this is a false rumor. When it comes to the National Do Not Call Registry, you want to register your home phone number. Clark also thinks you should register your business number -- even though it's discouraged. That way you'll have full protection from solicitors. But the bogus e-mail that's been circulating shows that more and more people use their cell phones as their sole point of contact. This is a bad idea because marketers can sell it again and again if they get hold of it. If your only phone is your cell and you want to avoid annoying solicitation calls, try signing up at GrandCentral.com where you can get a "fake" home number. Special kudos to one listener who pointed out that GrandCentral is still being tested. At this point you must be invited to join by someone who already has an account. All others will be wait-listed until the service officially launches.

Oct 17, 2007 -- Facebook announces new privacy plans to protect children
If you're a parent, do you know where your kids go when they're online? Are you aware that predators often lurk on popular social-networking sites like Facebook and MySpace. Contrary to popular belief, online predators don't just target teenage girls. Facebook and MySpace are social interaction hubs for both girls and boys. Kids set up their own pages and invite people they've never met to become their online friends. The real danger comes when people with bad intentions want to meet your child in person. Facebook previously shrugged its shoulders about the predator problem, but the company has now reached a deal with the Attorney General of New York to institute new security practices. MySpace likely will follow suit with its own similar initiatives. The truth is that most parents don't know what their kids are up to on the Internet. As a parent, this frightens Clark. His teenager didn't have a computer in her room until she was 16. But even then Clark and his wife monitored their daughter's computer use. Parents have a right to be nosey and know what kids are up to when they live at home. Clark advises parents to not sneak behind their kids' backs -- instead, simply tell them that you are a nosey parent and will be monitoring them online. You may decide altogether that your children won't be allowed to have a presence on social-networking sites. The choice is up to you. Meanwhile, MySpace has struck a partnership with Skype and will soon offer users free Internet phone services.

Oct 16, 2007 -- Clark freezes his credit with TransUnion
A few weeks ago Clark spoke about new credit freeze laws for non-victims of ID theft. The new rules have been or are being adopted by all three major credit bureaus. A credit freeze is the most effective strategy to shut down ID theft. Freezes had been free to victims of ID theft, but previously not all non-victims had access to them. Clark froze his credit with TransUnion yesterday -- the first day he was eligible to do so. He had to write a letter providing his name, address and Social Security number, plus a copy of his driver's license. Then he also had to provide a credit card number to pay a $10 freeze fee. Some people may feel uncomfortable giving up all that information, but Clark looks at it as a calculated risk that's very smart. The cost of not doing a freeze and having your identity stolen can be disastrous. Experian will allow credit freezes beginning Nov. 1, while Equifax still has not announced a start date yet. What does a credit freeze mean for Clark's life -- or yours? It means that he must pay $10 per bureau when he wants to thaw his records to apply for future credit. If that sounds costly to you, compare this cost to the thousands of dollars and untold hours you'd have to spend restoring your good name and credit following an ID theft.

Sep 26, 2007 -- Time Warner's privacy policy treads 1984 ground
Do you hate legal mumbo-jumbo? Well, consumer reporter David Lazarus recently read through Time Warner's entire 3,000 word privacy policy and terms of service. What he discovered is that Time Warner reserves the right to track the Internet habits of its high-speed customers. This info includes what websites you visit, how long you spend on them and what e-commerce purchases you make. They can also read your personal e-mails, according to the terms of service. Time Warner is also allowed to disclose personally identifiable info about its customers to advertisers, direct mail operations and telemarketers for a price. A company spokesperson claims they're not doing all this just yet, but Clark wonders why Time Warner is even allowed to reserve the right to totally invade your privacy. And it's not only Time Warner that has these kinds of policies -- AT&T tracks very similar info on its customers and records their TV viewings habits. While it's never good to look reflexively to Washington for a solution, Clark believes in this case we need an ironclad privacy policy from Congress to protect the privacy of your viewing and surfing. After all, would the CEOs of Time Warner and AT&T -- or those on Capitol Hill -- like it if the public saw every one of their e-mails?

Sep 21, 2007 -- Why the Do Not Call list may not be working
The Do Not Call list initially worked beautifully. But the number of complaints about junk calls have been skyrocketing lately. Business Week reports that’s because companies have found a loophole in the law. This method is totally legitimate. Basically, in the fine print of sweepstakes entries you agree to receive junk phone calls. The FTC agrees that if you sign, then you waive your right not to be called. This whole phenomenon reminds Clark of a TV report he did years ago when he set up a car in a mall with a sign encouraging people to enter to win the car. Hundreds of people entered and gave sensitive personal information. The entry form explained clearly -- not in mice-type -- that people were entering for nothing, there was actually no prize and the amount of info they gave would be enough for an ID thief to work with. Clark was hidden down a corridor and would ask people after they signed up if they knew what they did. Almost everyone just thought they were entering for the free car. But one man ran back to the car display and tore open the entry box trying to get his entry form back. Sometime we all let our guard down and give too much info. So beware of businesses trying to pierce your privacy with sweepstakes entry forms.

Aug 31, 2007 -- Monster.com security breach larger than previously believed
Earlier this week, Clark told you about a security breach at Monster.com where hackers stole the names, addresses, phone numbers and e-mail addresses of 1.3 million people. There have been so many breaches over the years that we're almost numb to news about them. But now there's reason to believe that the Monster breach could affect more than just a million people. Nobody knows the exact number -- it's just larger than previously thought. So if you've ever posted your information on Monster.com, you need to be aware that criminals are calling people up and pretending to be potential employers or banks to get additional personal information. Once they get your additional info, they have all they need to take your identity or empty your bank account. You should only divulge sensitive information in person at a potential place of employment or a bank. The web is too anonymous and dangerous of a place to share your info via e-mail.

Aug 29, 2007 -- The privacy of e-mail at work is never assured
People tend to think that e-mail at work is private. But Clark recently read about a company that uses software to temporarily detain every e-mail leaving its network. The outgoing messages are reviewed by an artificial-intelligence program during the hold time. The program looks for keywords -- such as a competitor's name -- and flags suspicious e-mails for review by an actual person. What if you use third-party e-mail accounts like Yahoo! or Gmail at work? You still don't have any privacy rights if you access them through your employer's network. So make sure you're not sending anything that could get you in trouble. Speaking of compromised e-mail security, have you heard about the Spirit Airlines CEO who received a customer complaint forwarded to him internally by a colleague? Instead of just replying directly to the colleague, the CEO hit "reply all" and sent a curt reply back to the already disgruntled customer and others. The gist of the reply was that the airline didn't owe the customer anything for his troubles and that he would be back again when the airline saves him a penny. Clark thinks people should start treating e-mail like they would a party line or message board. Know that what you e-mail can be seen by unintended people. Meanwhile, Yahoo! has launched some new technology that combines IM, text messaging and e-mail capabilities into one. So for example if you get an e-mail, you can respond to the sender via text or IM; if you get a text, you can respond by e-mail or IM and so on. This is great for people like Clark who use all three platforms regularly.

Aug 29, 2007 -- Monster.com security breach puts 1.3 million people at risk
Job seekers who entered their information in the Monster.com database may be at risk of identity theft following a massive security breach at the company. Identity thieves managed to steal the names, addresses, phone numbers and e-mail addresses of 1.3 million people. So beware if someone claiming to be an employer calls or e-mails asking to screen you as a potential employee. If they're an identity thief targeting you, they may ask you to divulge your social security number, mother's maiden name or place of birth. These are some of the remaining key pieces of info they'd need to steal your identity. If you think you've already been targeted or may be in the future, you're best option is to do a credit freeze. Consumersunion.org offers a comprehensive list of states that have credit freeze laws on the books. If you're already a victim, it's free to do a credit freeze. But you may have to pay some nuisance fees if you just want to do a freeze as a preventative measure. Right now 10 million people have their identity stolen each year. So why is there no national credit freeze law? The problem is that Congress is in cahoots with bank lobbyists who want to repel all freeze laws -- even those on the state level. We'll keep you posted...

Oct 25, 2005 -- Spy cameras: now you see them, now you don't
One of the capabilities of the Internet is to watch what happens at your home when you’re away or if you have a rental property. The idea has spread to retail stores where cameras monitor employees’ moves from up above. There are now even spy cameras that allow those watching to listen to conversations from miles away. The difference is that these cameras are hidden. Spy technology is not always a negative. These cameras can minimize “shrink” or employee theft and company owners love that. So get ready for more cameras – those you can see and those you can’t.
In other video news, McDonald’s had started a campaign allowing people to tour its kitchens and see every aspect of the business if they wanted. It was called the “Open Doors” policy and it was going on in Europe. It won’t be coming to the States, though. Execs put a stop to the plan and now will offer a “virtual tour” instead.

Apr 15, 2005 -- Payroll company accidentally publishes SS numbers
Have you heard of the payroll service ADP? It’s the largest payroll service in the country, and it’s been that way for a while. The company is supposed to protect our data very closely. But, according to recent news, ADP sent postcards to some workers with Social Security numbers displayed prominently on the front of the cards. Some of the postcards simply disappeared, so there is no telling who has a hold of that information. In other news, Lexis-Nexus has also had a security breach that it turns out now happened to be four times as large as once reported. These breaches in security happen so often that people become numb to them. It’s ridiculous, and it’s happened every time because these companies are careless with the databases and sensitive information they have about us. Clark thinks it’s time that the states adopt the laws that have already been instituted in California and Texas. In those states, consumers have control over their information and over how companies can use it. But the credit bureaus and banks are fighting these initiatives because they will lose money if people can “freeze” their accounts. Right now, consumers are spectators in all of this. We watch what happens with our names and information. We need more power and the companies need to be held accountable.

Jan 29, 2004 -- Banks, insurance, brokers rated on privacy protection
You’ve probably heard callers on the show who have had strange charges show up on credit card statement or who have had money vanish mysteriously out of their checking accounts. The reason starts in the late ‘90s when Congress bought into an argument from banks, stock brokerages and insurance companies that they would be much more efficient if they were able to share information. It was a high-minded purpose they offered, but it was baloney. And credit card operators and banks instead entered into marketing alliances with evil characters who put all kinds of weird charges on your credit cards for bogus “membership programs” and “protection plans.” They tend to show up on your card statement in the form of small amounts - $3 to $5 - each month. Now, Clark tends to paint every bank as being in business with scums who sell your information at the drop of a hat. But there are those rare companies that look out for their customers. The Consumer Federation of California Education Foundation recently rated major financial institutions on how they view privacy and how they protect it. Only one company got an “A+” - Pacific Life Insurance. And there was only one “A” in the group – eLoan. Companies that got an “A-“ include U.S. Bank, First Republic Bank, State Farm insurance, 20th Century Insurance and Fireman’s Fund Insurance. What about the “F’s”. Well, there are lots. Bank One, Providian, J.P. Morgan, GE Capital and Salomon Smith Barney are just a few of them. As for “D’s”, Citibank, Washington Mutual, Household International, Capital One and MBNA are in that group. The “A” companies are there to protect you and your privacy. Organizations that get “D’s” and “F’s” will sell your personal information to anyone to make as much money as possible off of you. So, you know where to shop and where not to shop. Overall in the ratings, credit card issuers got the lowest grade of “D.” Stockbrokers got an overall grade of “C-.” Banks got a “C” and insurance companies and credit unions got a “B-.” The best overall grade of “A-“ went to online financial institutions.


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Which of these recent rip-off alerts shocked you the most?
Campuses taking kickbacks from health insurers.
AT&T settling a lawsuit over 3rd party billing charges.
Online loans coming with interest rates as high as 2,000%.
Scamsters pretending to collect funds for flood-relief charities.
All of the above.
None of the above.
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