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Dash offers European-style traffic technology stateside

Clark freely admits that one of his greatest character failings may be that he has a complete meltdown when he faces any traffic. It's gotten to the point that none of his staffers like to travel with him for events in congestion-dense Los Angeles!

The penny-pinching guru has long hoped we'd adopt something similar to what the Germans have on the Autobahn and some secondary roads. They have a system where your cell is tied into a real-time traffic management feed. Your travels can be sensed based on the way your cell signal moves from tower to tower. Drivers can then be notified by text message if they're heading into a tie-up and there's an alternate route available.

We haven't had any similar options available stateside -- until now. About 2 years ago, Clark discussed vaporware from a company called Dash. They were touting an Internet-enabled GPS unit. Each Dash unit would send and receive real-time traffic info. The more Dash users in a metro area, the better the service would work. Well, now San Francisco is one city that's built up a critical mass of users.

How much does it cost? Too much for Clark's taste! Dash units run about $600 and then you still pay a monthly fee to have traffic data sent to you. There would have to be some really painful traffic to get Clark to subscribe at those prices. Early adopters, of course, will help drive the price down.


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What others are saying

  • Price reduced
    The price of the Dash has been reduced to $400 for the device plus $10-13 per month for the service. The subscription includes map updates, which are automatically downloaded into the device.

    The consensus among users is that the real-time traffic is much better than the competition but the features and routing need work. Dash is improving the software to address these shortcomings. (Software updates are downloaded automatically.)
  • similar features from other compititors
    Hi Clark, MY TomTom One also collects data on where I am driving etc... and sends it back to TomTom. It will be not to far when such features are available from others too.

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