The new quarterly results from The University of Michigan's
American Customer Satisfaction Index (ACSI) have been released. Among the brokerages, Fidelity is tops, followed by Schwab, TD Ameritrade and E*TRADE. When it comes to online retail, Amazon is tops, followed closely by NewEgg.com. In banking, Wachovia remains on top, while CitiGroup and Wells-Fargo come in at the bottom of the heap. The department/discounter store field was dominated by Nordstrom. Wal-Mart came in last! In the specialty retail category, Barnes & Noble was No. 1, Costco was No. 2 and in last place came Circuit City. The supermarket category was dominated by Publix, while Wal-Mart came in dead last. One clear trend emerges: Wal-Mart faces a real challenge when it comes to customer satisfaction.
Just as the ACSI results came out,
Business Week ran a cover story about consumer vigilantes. People are setting up gripe sites like
ComcastMustDie.com in the hopes that big corporations will change their ways. Comcast now has a team of staffers that spend all their time monitoring and responding to posts on this site! One customer who posted had 8 trucks show up at his house to restore his cable connection. Similar gripe sites include
GetSatisfaction.com,
Complaints.com and
PlanetFeedback.com. The
Business Week piece also told the story of a man stuck on the tarmac on a U.S. Airways flight. He figured out the e-mail addresses of the company's executives and e-mailed them from his seat on the plane. Nobody responded -- no wonder U.S. Airways has the worst ranking of any airline by far.
On a positive note,
Business Week's tally of Customer Service Champs has been topped by USAA. So there actually are companies with CEOs who get up and think about ways to improve customer service. Take Sprint, for example. This is a company that has been bashed by Clark in the past. But now Sprint has a new CEO who has really shaken things up and apparently actually cares about customers.
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