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Mar 10, 2010 -- What people are willing to pay for online

What are you willing to pay for online? Nielsen Research did an extensive survey of 27,000 people in 52 countries and found some surprising results.

Let's start with what people won't pay for online: Blogs; consumer-generated video (like YouTube); news/talk radio (uh oh, Clark!); podcasts; and social communities such as Facebook and Twitter.

The things they will consider paying for include movies, music and games.

So many people who use the web have it in their mind that it should all be free. At the end of the day, content has to be paid for through advertising or membership fees. Otherwise, there's no money to support people's creativity.

In the world of music, for example, artists have figured out they have to slug it out on the road to earn an income from ticket sales and merchandise/memorabilia sales. Just selling music often won't cut it anymore because of rampant Internet piracy.


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What others are saying

  • Everything is free if you look hard enough
    My subject statement couldn't be more true, and if the industries mostly affected by this ie-entertainment, software don't get their prices down they will lose even more profits due to more people getting sick of paying extraordinary prices for products created and made for pennies on the dollar and more will move to pirating or other alternatives. Like you capitalist says, let the free market dictate prices, well here is one area where the corporations are helpless and the consumers do actually control the market.
    Clark's very last sentence I have been preaching to both artists and fans for years. Support you favorite music artist by going to their shows and buying their non-cd/dvd material, preferably from a direct vendor of the artist. I've even suggested artists make their lawyer or managers mailing address available to fans so those who do download illegally could at least send a few bucks to the artist themselves for every album they steal. The main goal is to bypass, and put out of business, the music industry as a whole so it has to change it's business model, but so far instead of lowering prices they have decided to make the fans the enemy and have mostly filed lawsuits rather than thinking up a new way to do business. Now if most fans of music were truly FANS of music this could be done in the span of one year, but unfortunately most who buy cd/dvds are fans of consuming, not music.
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