What are you willing to pay for online? Nielsen Research did an extensive survey of 27,000 people in 52 countries and found some surprising results.
Let's start with what people
won't pay for online: Blogs; consumer-generated video (like YouTube); news/talk radio (uh oh, Clark!); podcasts; and social communities such as Facebook and Twitter.
The things they
will consider paying for include movies, music and games.
So many people who use the web have it in their mind that it should all be free. At the end of the day, content has to be paid for through advertising or membership fees. Otherwise, there's no money to support people's creativity.
In the world of music, for example, artists have figured out they have to slug it out on the road to earn an income from ticket sales and merchandise/memorabilia sales. Just selling music often won't cut it anymore because of rampant Internet piracy.