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Oct 23, 2009 -- Auto insurance ads not all they seem to be

Geico, Progressive and Allstate are just a few of the auto insurers with ads on TV promising they can save you hundreds over the competition. But how can they all be the cheapest?!

There are actually huge differences between insurers based on an individual driver's circumstances. Each insurer uses its own criteria to assess your level of risk and price your policy accordingly. That's how each insurer can claim to be the cheapest in its ads; they're all assessing different motorists and presenting the results as typical.

Consumer Reports put Progressive's claims to the test. Flo the Progressive Girl's "name your own price" promise is really more of a "name your coverage" come-on. And it's not necessarily the cheapest; in fact Consumer Reports found Progressive could be twice as expensive for certain motorists.

That means you've got to be diligent in shopping over the phone and on the web to find the best deals. Get out your coverage statement and compare it apples-to-apples with other insurers' offerings. Clark recommends shopping for insurance every three years or three years after an accident or ticket.

The only time Clark would not recommend jumping ship to chase a lower premium is if you're with either Amica Mutual or USAA. Their quality is so much better than the typical auto insurer that you're wiser to stay put. Sometimes cheap is not necessarily the right thing and it's better to be with the very best.

Unfortunately, Clark won't be able to answer any questions submitted via commenting. If you have a question, please try posting it to our message boards.

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What others are saying

  • esurance
    has anyone had any experience with this company?
  • USAA
    USAA is great, until your teenager has an accident or gets a ticket. They raised our rates so high, we left them and won't go back even with the boys out of the house.
  • Car insurance
    This is just my personal experience here. I was with State Farm insurance for over 20 years & I felt that my rates were too high. I did some research and discovered that Progressive was the cheapest. I'm saving over $800 per year.
  • Car Insurance
    Too bad the government doesn't include it in the health care reform.
  • Insurance
    Has anyone shopped/ compared California's companies lately. I pay alot to Geico for minimum coverage on 3 cars and full coverage on one: $245. a month. I can't go without in this state...to many non-citizens w/o insurance.
  • Insurance
    I'd normally agree with Clarks comment about USAA but, having been with them for 20 years I checked with Farmers to make sure I was getting a good deal. I was able to save $800 a year on house insurance and another $400 a year on car insurance. Service at Farmers has been excellent and I've saved $3600 in the past 3 years.
  • Tom's "no insurance"
    What a surprise, a guy with bad credit thinks driving without insurance is another responsible decision.

    I hope your in a minor wreck that results in your car being impounded and your license being revoked and or jail time before you get in a serious wreck and hurt someone and can't pay their bills. You don't buy insurance for you, you're buying it for me!
  • Ummm, duh!
    You mean not all advertising is 100% fact! Quick, someone call the paper, the news, Clark, heck, we need the Marines! Now, if you'll excuse me, I've got to get down to the car dealer. I hear if I buy one I'll get one free!
  • Car Insurance with AMICA
    I moved our auto insurance from GMAC to AMICA and am saving nearly 50% in our premiums for the same coverage. I echo Ron's complaint about AMICA's continually pushing life insurance at us.
  • RATES
    I got rates from several, including GEICO, they were $200 higher than Nationwide.
  • Car Insurance
    I have auto insurance with Amica and they are great. I just wish they would quit trying to sell me life insurance.
  • Insurance
    Ok yes USAA gives great customer service but those reps are stressed out by the demands placed upon them by mgrs. I hate the fact that everytime I call I am solicated by their products. If they dont sell a prodect to me then the rep gets in trouble b/c they are not doing their job. I only know this info since my friend works there. Plus they are not allowed to tell their customers what they can do stop the selling of products on the phone. You have sign up for this online through usaa.com. Some great customer service if all the truth can't be told.
  • $#%&^$^#% Insurance Companies
    If I have older cars and no collision on them why can't the insurance company just cove me as a driver for the required minimums or more that I choose. Why do I have to pay for each car I own? I can only drive one at a time.
  • insurance coverage
    Although not advertised much in GA (stated in AL), I use Alfa Isurance. Coverage is remarkably lower! I also checked into Travelers for interior condo coverage - WOW! Alfa beat them by hundreds for superior coverage.
  • I'm with Chris
    "What in the hell does my credit rating have to do with car insurance?"

    ABSOLUTELY NOTHING. It's an excuse for the insurance scammers to raise your rates. And, they do it in collusion. And I'm damned if I pay it. I've been driving for 10 years with no accidents and no insurance and I will keep doing it so long as the insurance THIEVES use the law to fleece us. Wake up people, they are scavengers!
  • Chris, I'll tell you WHY
    Your "iffy" credit status and the fact that you been driving without coverage for years are measurable and objective indicators of responsibility. The insurance companies are expecting your future actions to be as immature as your past behavior. They expect you to cost them money with bad decisions behind the wheel. I expect they're right.
  • It's not just the price
    Great analysis, particularly the last graph about not always chasing a lower premium. We have USAA and I would GLADLY pay a higher premium for the kind of stunningly-good customer service we get. Not to mention the company's sound longterm financial condition, immediate response, willingness to fight for customers in disputes and impressive related financial services. Price is important when you're buying insurance, but it's not the only consideration.
  • Chris how will you pay for my husbands injury's
    CHRIS PLZ read all of this and think it through. Your worthless insurance would pay for our truck that was totaled. It would pay for my husbands serious injury's and surgery. Chris as a medical student we would sue you and keep suing you for decades until you paid all the bills. The accident wasn't our fault. The other driver was negligent. She was a hit and run and was found in the forest by the police. My husband has lost more than a year of his normal life and is in pain 24/7. He can't work our land, the new windows are not installed, he didn't get to attend Philmont Scout ranch and hike 80 miles with your child and his crew, he can't work on many of the merit badges his boys need help with, he can't do his normal volunteer work that he does every month, he can't type with his right hand and is an IT professional so has to type all day, he has to have surgery on his right arm all because of the accident he didn't cause. Chris he couldn't even be intimate without massive pain. CHRIS how are you going to pay for this? Think it through Chris...... If the negligent woman didn't have high insurance we would have to pay ourselves and it would come from my sons college fund. You Chris need to really think this through and see why insurance is a must.
  • Chris! You are kidding arent' you??!!
    Chris, Your reply reflects negligence, ignorance and disregard for the public. I do hope you either pursue another career or grow up! I won't hire you to provide medical care for me!
  • Switching homework
    I was getting tired of the high rates I was paying Allstate for my home and cars. I finally made myself do a lot of research and phone calls for better rates. I ended up switching both to Cotton States and saved a total of $3000 per year!!! It pays to shop around but make sure you check all of the details. Also remember that the insurance companies you see advertised the most are also going to be expensive and they have to cover all of those advertising costs.
  • ins
    Amica is so fantastic. I have yet to have a claim, but by far the best to deal with and the best price.
  • Vehicle ins
    I have had a number of insurers over my lifetime. 46 years of driving and most of the insurers were very good including Allstate, Progressive and State Farm. The one I tell people to stay away from is GEICO. When I was stationed at Great Lakes Navel Base I had Allstate and I had 4 accidents (3 totals and one just damage) NONE my fault. No rate increase! When I moved to Connecticut I called GEICO and they quoted me cheaper rates even adding a motorcycle to the policy. I told the lady on the phone about my accidents (what a boo boo that was) and asked if that would affect the rates. She said they were not my fault so "no problem". So when I received the paperwork in the mail I wrote a check and called Allstate to cancel my policy (no sense in paying twice right)? Two weeks later instead of my policy I received my check back and GEICO said they would not cover me because of my incidents. I called the 800 number and was astonished at what I was told. The man I man spoke with said they could not be responsible for what I was told over the phone! I called Allstate back to get my policy back but could not because they knew I had 4 incidents on my record. Try looking for insurance once you are either denied or cancelled
    might as well try taking an ice cube to the devil himself.
  • Switching Car Insurance
    One thing no one has mentioned is will the company I'm switching to stand by me?
    I switched to Met Life car insurance, years ago, and had one small $2,100 at fault accident. Met doubled my premiums. They NEVER looked at the car I hit. Said they don't have appraisers as costs too much. The accident was only a small dent about $500. And yes I know, used to be a car mechanic and did body work. I switched from them as wasn't going to pay double. Check out the company you switch to as you may be jumping from the frying pan into the fire!


    Art4jy
  • Lots of variables
    When I was shopping for insurance my agent (who sold progressive!) couldn't beet $2500/6 months (2 vehicles, full coverage, 300k liability, drivers 22 and 20). Progressive came in at $1600, Geico wanted $4500!!!

    I must say I had great service from Progressive. I had a $10k uninsured motorist claim (hit and run, my car wasn't moving) after the first year and had no bump in my rates. 2 years later with a 3rd driver on my policy we had a car totaled (faulty airbag sensor and a very small rock, but it was technically a collision even though there was no body damage), and they were again very easy to work with. The 3rd driver went onto his own policy and our rates went back to where we started.

    After 6 more months I shopped my insurance, and now Geico only wanted $1200 for the same coverage. We switched. Never filed a claim.

    2 (or 3) years later I switched again, to Amica. Unfortunately I have 3 claims with them this last year, hail damage on the house, hail damage on one vehicle, and a break in with $17k in damages to another. They have been great. Now we are going to add a boat and an umbrella with them. I will shop around for piece of mind, but other carriers will have to do significantly better to even get considered.
  • Liability
    To Chris below - you do know that if you have an accident, you're going to be paying well over $7,000 for the other person's car repair and potential injuries or lost wages, right? If you see liability insurance as "worthless", you're not understanding the very basics of consumer finance. Other "little guys" who get in accidents with people like you are having to pay the cost of your lack of coverage.

    And be aware that any claim against you can easily be taken out of your future wages. Very, very bad bet to save a few hundred dollars a year.

    Also, as far as I know, states that require liability also require proof of insurance before you can register your car. So don't plan to "break the law" - you won't be permitted to. I won't even go into what would happen if you DO have an accident without legally mandated insurance and get criminally charged for that, but you may way want to think through those consequences as well.
  • The loudest ad isn't always right
    I'm an independent insurance agent representing about 20 companies. Progressive is one of them, but we only put high-risk (read: bad) drivers with them because they will insure drivers with poor driving records. However, their pricing for good drivers with the same coverage as other companies is usually not competitive. It can be as much as 30% more. The same can be said for Geico, as we compete against them as well. Both of these companies are basically going after the market for bad drivers who want minimum or low limits of insurance. For the good driver, there are always better options.
  • Chris is an idiot
    As a medical student maybe you should do a rotation in the ER and discover the medical cost of an even minor at-fault accident without insurance. That's where your so-called worthless liability insurance comes into play. Because I guarantee that any injured person who was hit by a medical student is going to plan to collect for their bills for a very large sum and for a very long time.
  • Listen closely to the ads.
    Listen closely to the ads. They say the 'average savings of customers who SWITCHED to company X' saved hundreds of dollars. It's no surprise they can always save somebody money (especially if they sell them a lesser policy), and how many people would switch if it cost them more. I'm guessing not many. So of course their numbers look good.
  • Paying for Chris
    Your welcome Chris. When you're in an accident, those of us who are responsible enough to have insurance in Wisconsin will pay for you in our uninsured/underinsured premiums. Your $7,000 you've saved is peanuts compared to a medical lawsuit!
  • Been driving without insurance for 5 years
    I have 2 autos both I bought in 99', a good 93'4x4 for winter and a decent 99'sedan for summer, both autos currently blue book at under $3,000. I work full-time and have been a medical student the last 2 years and have 1 year left and 2 years of training at low pay after that. Wisconsin has offered me the no insurance option and I've been grateful, when I first moved here I just continued my auto insurance which I had carried on every auto I have owned since 18. When my rates bumped up a bit for the location change, which was very suspect being I came from a larger metropolitan area, I shopped around and in this process I found out I didn't have to carry auto insurance. SCORE ONE for the little guy! Since I've dropped my insurance I have saved $60(4x4) $50(sedan)x62 months= Almost $7,000, and this is just adding up worthless liability insurance which covers NOTHING. I have saved more than what my two autos are even worth. BUT! With the new year comes a new law, Wisconsin residents MUST insure any vehicle titled in their name, no exceptions! This sucks, but the real problem is that there is no wording in the law that limits how much an insurance company can charge for bare minimum no coverage liability. I have been shopping around now, and even though I have a perfect driving record, no accidents and no claim attempts, the quotes I'm getting are HIGHER than ever! I was told because I haven't had coverage for so long this effects the price a bit. WHY? I had coverage for over 10 years prior? I was also told since I have out student loans and my credit is in a "iffy" state, this effects my rates the most. WHAT!? What in the hell does my credit rating have to do with car insurance? Oh, guess who sponcered and fought for this new law? The insurance companies! Just like everything in this country, it's all about the money. How fricking sad is that? I can't even afford health insurance, so I plan on breaking the law until and if I'm caught. What kind of society forces people to steal and cheat? This is basically what I am being forced to do. I'll choose food and gas money over car insurance.
  • Progressive commericals just sound scammy middleman nonsense to me.

    I really can not stand Geico, mostly because they advertise so much. It makes me wonder how could they be cheaper. I used to have auto with geico back when you had to belong to government to get it. They weren't that cheap. I was with statefarm for like 15 years. But every year no points or accidents and the coverage kept going up. I moved to amica and saved over 30%, statefarms offer was probally to cut my rate 5%. Now that statefarm is leaving housing ins in Florida I have no use for them.
  • insurance
    i have acuity insurance for auuto and home . their service and rates have been fantastic.
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