Oct 23, 2009 -- Auto insurance ads not all they seem to be
Geico, Progressive and Allstate are just a few of the auto insurers with ads on TV promising they can save you hundreds over the competition. But how can they all be the cheapest?!
There are actually huge differences between insurers based on an individual driver's circumstances. Each insurer uses its own criteria to assess your level of risk and price your policy accordingly. That's how each insurer can claim to be the cheapest in its ads; they're all assessing different motorists and presenting the results as typical.
Consumer Reports put Progressive's claims to the test. Flo the Progressive Girl's "name your own price" promise is really more of a "name your coverage" come-on. And it's not necessarily the cheapest; in fact Consumer Reports found Progressive could be twice as expensive for certain motorists.
That means you've got to be diligent in shopping over the phone and on the web to find the best deals. Get out your coverage statement and compare it apples-to-apples with other insurers' offerings. Clark recommends shopping for insurance every three years or three years after an accident or ticket.
The only time Clark would not recommend jumping ship to chase a lower premium is if you're with either Amica Mutual or USAA. Their quality is so much better than the typical auto insurer that you're wiser to stay put. Sometimes cheap is not necessarily the right thing and it's better to be with the very best.
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