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Sep 14, 2009 -- Enterprise plays good corporate citizen in side airbag debacle

There are times that we as individuals, institutions or companies mess up. After all, no one's perfect. The question is, how do you handle a mistake when you mess up?

Clark recently read a Wall Street Journal report about medical facilities that admit when they make an error. Traditionally, lawyers will tell you to deny, deny, deny any wrongdoing. But that's one of the prime problems in corporate America. People can't seem to say, "I messed up."

One corporation that did manage to own up to its mistake is Enterprise Rent-A-Car. The Kansas City Star reports that the nation's largest car rental agency found a unique way to save money as a fleet buyer. They deleted side airbags from Chrysler vehicles they were purchasing from GM!

It's important to realize that their decision was totally within the limits of the law. Typically, only front airbags are required by law.

The company saved nearly $12 million over three years with this cost-cutting measure. But here's where they went wrong: They didn't disclose that the side airbags were deleted when they resold the cars to consumers.

Enterprise has since contacted every single buyer and made full disclosure. They've also offered to buy the cars back -- regardless of condition -- at above market prices.

Kudos to the car rental giant on this one. They made a misstep and then took action to correct it.

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What others are saying

  • huh?
    Was anyone injured in an accident as the result of the missing airbags? Why does the customer have to sell the car back to enterprise and then go through the hassel of buying another car? Should enterprise pay to have the airbags installed?
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