Have you seen former child actor Gary Coleman doing late night TV ads for a company called CashCall?
Coleman's endorsement legitimized the company in the eyes of some consumers -- even though CashCall's loans were issued at 139 percent interest for a term of three years.
Who gets up in the morning and says, "I want a three-year loan for 139 percent interest?!"
Actually, it turned out the
Diff'rent Strokes star was himself indebted to the company and filmed the ads in exchange for loan forgiveness!
The attorney general of the state of California
has now fined CashCall $1 million for misleading ads and using loan shark tactics to collect debt.
CashCall had been advertising loans at 36 percent interest with mice type on the TV screen stating that the rate only applied to active duty military personnel.
In addition, the company would talk about personal financial info to borrowers' neighbors, bosses and co-workers in an effort to shame people into paying.
Finally, there were threats of wage garnishment without going through the standard legal routes to obtain garnishment.
The moral of the story here is that you've got to use your own good judgment before you get into trouble. Nobody will just hand you money at a good rate with no questions asked.