Saturn's promise of being "a different kind of company, a different kind of car" has gotten a new lease on life thanks to entrepreneur Roger Penske's plans to buy the nameplate from an ailing GM.

Penske plans to revamp Saturn by sourcing his materials from anywhere in the world where the price is right. That will allow Penske to bring new products to market much quicker. It will also free him up to concentrate on the design of vehicles instead of the intricacies of running factories and dealing with parts suppliers.

This kind of sourcing is very similar to what happens with your laptop. The brand name that's on the laptop has nothing to do with where it is sourced. Final assembly may not even be overseen by the "manufacturer" in most cases. Such a business model allows the parent company to spend real effort on design and quality control.

Capitalism ultimately thrives on people who create and who see vision that others don't. We see it in the Ted Turners, Fred Smiths and Starbucks locations of the world.

People laughed at Turner when he launched CNN with its 24-hour approach to news in 1980. Likewise, Fred Smith of FedEx had to create a market for overnight package delivery where it didn't exist. And who would have thought you'd need to spend $5 on a cup of coffee at Starbucks?

In each and every one of us, there's an idea for a way to do something better or to bring a new product or service to the world. Will you tap into yours?