Swine flu fear got the best of Carnival Cruise Lines when they decided to skip ports of call in Mexico and then refused to compensate disappointed customers, according to
The Los Angeles Times. Normally, cruise companies reserve the right to change the itinerary at will. They can usually skip stops or change ports without much fanfare. But Carnival was in a unique position because of their much-publicized
vacation guarantee that basically offers a money-back guarantee if you're displeased with your vacation for any reason.
The question is, should Carnival be allowed to make an over-the-top guarantee and then decide it doesn't apply because of the enormous fear surrounding swine flu?
Clark thinks Carnival is just plain wrong here. If you are going to hold yourself out as offering better consumer protection than the rest of the industry, you have to make good on it.
Carnival may have gotten some short-term benefit because they didn't have to pay out, but think about the long-term disaster in breaking trust with their customers.
You know this will end up in court, the lawyers will get rich, Carnival will look even worse and the customers will get some level of compensation.
So why not do it right from the start and avoid all that hassle?