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May 08, 2009 -- Handheld scanners to revolutionize grocery shopping

Remember that old IBM commercial that showed a suspicious character in a grocery store stuffing his trench coat full of groceries? As the man tries to exit the store, a security guard stops him…and tells him he forgot his receipt!

The ad was anticipating a technology that has now become a reality.

Giant Food is one chain that's introduced handheld scanners in about one-third of their stores, according to The Washington Post. These devices scan your groceries while you shop and keep a running tally of your total bill as you put them in your cart.

Say goodbye to checkout lines!

Clark expects this technology to have a major impact in the grocery industry. For example, he anticipates it will free up store personnel to focus on shoplifting and internal theft.

Unfortunately, Clark won't be able to answer any questions submitted via commenting. If you have a question, please try posting it to our message boards.

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What others are saying

  • Welcome to the 20th century, Clark
    Those things have been in Bloom stores for years now, Clark. Glad to see you caught up.
  • PUBLIX #1
    I am handicapped and must use a wheel chair and everytime I go to PUBLIX I feel like iam getting the best service.I shop at the one in Summerville SC .The people who work at PUBLIX are A#1 in customer service,the store is clean and they will bend over backwards to help find something for you.I was in the other day and a man named carmin(?) stopped what he was doing and helped me find a product that was clear across the store,he told me to keep shopping and he would find me.I got my item while i was in the checkout line and was happy.I will keep shopping at PUBLIX because of the good prices,clean store and friendly staff.Keep up the good work. A faithful customer who believes in customer service.
  • Scanners
    I remember testing these in my grocery store in Texas before we moved. I loved it the trip was much quicker, I could see how much I was spending at any time, and my all time favorite... if the price was missing on the shelf you could check it yourself!
  • Scanning
    Oh please get over the claim of cheating the customer on purpose. I hear that all the time in retail. I find more people trying to change the price tag and stealing more than anything else. If can be stolen it is stolen.
  • handheld scanners
    I hope Publix doesnt do it...that would
    be against their policy of excetional customer service. They excel in this area and I don't want it to stop.
  • They will have to be cheaper
    In response to an earlier comment, the groceries will automatically be cheaper even if they don't pass the savings on from not having to hire a clerk.

    Never forget that time is money. With the scanner I can buy $100 of groceries and get out in 45 minutes. If I pay a $100 grocery bill and it takes me an hour to get out of the store with clerks then I have acutally spent more. Regardless of whether they pass the savings on, we (the consumer) come out ahead. Your time has a dollar value doesn't it?
  • Just another way to cut customer service
    It'll be just like the Kroger U-scan lines. If something malfunctions with the scanner it will take 10 times as long to get someone to help as it would have to run through a normal checkout line.
  • I live near DC and love these scanners. I get to keep a running total of my groceries, look for overcharges (the bags of apples were $1 more than the sale price so I put them back), and I bag my groceries along the way so I don't have to lift my items onto a conveyor belt. Everything gets bagged the way I want it and it makes checkout much shorter.
    Some folks have been caught stealing with these scanners (a whole cart of food for $6?), but they do check every so often and do have them arrested so hopefully the scanners will catch on.
  • Theoretically this should reduce the need for traditional store checkers and as a result, those savings by the grocery store will be passed on to customers, right? You know darn well that won't happen.
  • This might be an improvement
    If a display is mounted to the cart, you'll at least be able to see if they're overcharging you. Items fly by quickly at the register, and half the time you've forgotten if the item was on sale anyway. I use the self-checkouts just to be able to watch for overcharging. The Raley's around here is famous for overcharging; I constantly catch them padding up the bill, and they get pretty indignant when I catch them. Wal-Mart isn't much better. I'd love to find out just how much extra cash they take monthly from just the "pricing mistakes" alone. I'll bet it's an eye-opener!
  • Checkout Lines
    If there is a line at a checkout and the store has closed checkouts I drop everything and leave. Nobody waits in line to give me money. Lines mean that the store does not care about my time. If everyone does this it will cost the stores more to restock than it would to open additional checkouts.
  • Also--what if you put into cart and don't scan---how do they control?
  • Excellent idea---but
    I hope there is a way to scan something back out if you decide not to purchase once you are thru shopping!!
  • scanners
    With scanners at the checkout counter, they run the items so fast, that it's hard to see if the right price is being rung up, it only after when you get ur receitp, can you go over it. Then I might have to write every price for every item down, then compare, wow.
  • store gift cards
    If we use our credit cards to buy the store gift cards to save a nickel, are we realy saving ?
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