Mar 05, 2009 -- T-Mobile's $50/month unlimited plan for longtime customers
There's a fare war going on, but it's not with the airlines. It's with the cell phone carriers!
It all started with Sprint's discount division called Boost Mobile. Boost Mobile offered an unlimited talk/text/web plan for $50/month -- and that includes most of the taxes and junk fees.
The impact on competitors was immediate. Industry reports have suggested that T-Mobile suffered the most defections to Boost Mobile. So T-Mobile has now introduced a loyalty plan to counteract its competitor's pull.
If you've been with T-Mobile for at least 22 months, you're eligible to switch to their all-new $50/month unlimited talk plan. T-Mobile's system supports a lot of great handsets that Clark thinks will appeal to consumers more than Boost Mobile's antiquated hardware. However, T-Mobile charges an additional $20/month for texting and web access vs. Boost Mobile's all-inclusive $50/month deal.
If you're eligible for the T-Mobile loyalty plan, you should see the offer when you log in to your account online. If you don't see it, go to a store and tell them you want to convert.
Verizon and AT&T both have yet to match the $50/month unlimited offers, but Clark thinks loyalty plans should be used industry-wide.
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