It started off with Hyundai's layoff coverage -- you know, the deal everyone's buzzing about where they let you off the hook if you buy a car and lose your job.

Now JetBlue is doing the same.

What a novelty factor for the airline business. JetBlue will actually give you a full ticket refund if you're laid off from your full-time job within one year of booking!

That's a major about-face from accepted policy across much of the industry. Airlines can cancel a flight for any reason and all they're required to do is give you your money back. But if your plans change, they can charge you up to hundreds of dollars in cancellation fees -- unless of course you're talking about Clark's "girlfriend" Southwest Airlines. At Southwest, there's no penalty for changing a ticket ever!

The JetBlue announcement has garnered a lot of attention because it's another angle on the insecurity people feel about getting laid off. If JetBlue is as successful as Hyundai with their tactic, you may see this kind of thing in more industries that are reliant on discretionary spending.

Still, a lot of our unease on the job front is not necessarily rational. The fact is that most of us won't be losing our jobs. Yet the idea of doing a financial fire drill has powerful appeal in a time of fear.