Did you receive customer-no-service from Dell in the past? The computer giant has agreed to a $1.5 million settlement to provide restitution to consumers in up to 46 states.

Dell was taken to task over its no-interest financing, warranties, rebates and promises of next day service for business customers. The company has admitted no wrongdoing whatsoever in the settlement. Consumers who believe they may be eligible for restitution should contact their state's attorney general directly. The deadline to file claims is April 13, 2009.

Clark believes that Dell has now cleaned up its act. The proof? He's no longer overwhelmed with complaints about the company like he was for years leading up to this settlement.

But changing the public's perception of a company once it falters is difficult. Recall the difficulties Sprint had in cleaning up its name after earning poor marks for customer service.

How exactly do you rebuild a reputation? Clark suggests focusing on giving value to your customers -- not necessarily the best price. In addition, employers should "romance" their employees with good treatment so they'll want to go the extra mile for customers. Lastly, employees must be given the authority to actually solve problems for the customer.