advertisement
Looking for something on the site? Search for it here! Also see Clark's Greatest Hits

Jan 20, 2009 -- Beware of going out of business sales

Are you tempted to try to steal a deal at Circuit City now that the chain is going out of business? Be careful -- you may actually wind up paying more than you expect!

Liquidation sales can be good during their final days, but Clark has a warning about the kinds of prices you'll see in the early and middle stages.

Here's the deal: Failing business like Circuit City put their assets up for bid and a third-party liquidation firm comes in to handle the going out of business sale. These liquidators are experts at creating the illusion of a deal. Normally, they bring in "fake" merchandise that was never in the store before and jack up the prices just to mark them down.

So even as they supposedly discount, they still make huge margins by pretending the merchandise was worth much more upfront. You think you're getting a deal, but you're really getting rooked.

On a human note, 34,000 former Circuit City employees are now being added to the unemployment rolls. Clark believes Circuit City's real downfall came when they decided to cut costs by firing knowledgeable staff in 2007. You know the end is near anytime a company sees its people as an expense instead of a money-making asset.

Finally, there's a related warning that Clark wants to sound regarding the high/low pricing model beloved by electronics retailers and others. The idea here is to lure you in on a sale item and then sell you other things on a markup.

For example, HDTVs are very price competitive at most retailers. HDMI cables, however, can be purchased for as little as $2 or more than $100 depending on the retailer. The difference? $98 -- the cable is exactly the same! So beware of jacked up prices on some goods that offset retailer losses on other merchandise.

Unfortunately, Clark won't be able to answer any questions submitted via commenting. If you have a question, please try posting it to our message boards.

Avg. rating: N/A

What others are saying

  • Another Circuit City Rip Off
    I went to Circuit City today. Purchased a cheap TV for the guest room. They are going out of business and all sales are final. If you have any problems, you have to call the manufacturer. So I figured that's OK. I'll take my chances. There's always a manufacturer's warranty, right? The owner's manual for the set even says one year warranty against factory defects. Got home. Hooked up the TV....it won't even turn on!!! So I find the tech support phone number in the owner’s manual and call the number. IT'S CIRCUIT CITY!!!! It turns out that I bought the house brand, and they refuse to exchange it for a TV that works. They will not return my money. They won't do anything. I told them to just turn it on and I'll be a happy camper. All sales are final! And since the manufacturer is them I am just out of luck. You can't check out the items before you buy them because they won't let you open the box in the store. It could have been a brick in the box. Am I not entitled to expect the item to work when it's right out of the box? The receipt says to refer any problems to the manufacturer. Nothing about "sold as is" no warranty. When I went to take it back, they pointed out a letter that is not easily read that was taped near the cash register naming brands that were sold "as is" but they said nothing about it when I bought it. They only said that all sales are final. This TV was new out of the box. This is way beyond "buyer beware." Is it any wonder that they are going out of business?
  • after Christmas purchase
    I purchased an HDTV "package" deal on December 27 that included a Sony Blu-ray DVD player. Upon arrival at the store, I was told that they were out of stock on the Sony Blu-ray and I would be called when it came in.
    Well, I still haven't gotten the call. I went to the store on the day they advertised that the stores were being liquidated and spoke to the manager, whose attitude was generally that I should be patient, new merchandise is coming in from the distribution centers every week, but that, really, the DVD didn't "cost" me anything. His attitude was that I really wasn't out any money, even though I explained that I never would have bought the merchandise except for the offer of the free Sony Blu-ray.
    I wonder how many others this has happened to. I seriously doubt I will ever see the Sony Blu-ray.
  • Funny
    I went to a circuit city to buy a GPS charger. The price was 19.99. It had a sign that read "40% off all mobile accessories". At register, I was charged 17.45. I told the cashier about the sign since it had to be around $13-$14 after taxes. The lady did a not so hard effort to find out about the price discrepancy and she told me that the 40% off was for the ORIGINAL PRICE AND NOT THE SALES PRICE. I told her to keep the item and walked out laughing. Beware of this kind of signs, make sure you pay the right price and don't fall in these kind marketing catches.
  • Beware of Going Out of Business Sales
    I found an interesting comparison online of what items are being offered for at Circuit City during their liquidation sale and what they cost elsewhere. It appears only in a single case do you save money.

    http://dealnews.com/features/Inside-Circuit-Citys-Liquidation-Sale/276019.html
  • Sellin Warranties at Circuit City
    Went to buy my daughter a laptop for HS graduation. Instead of trying to show me the differences in computers, and before even showing me the computers, the sales guy tried selling me an extended warranty! I hadn't even decided on which computer, if any, to buy. He was abrupt after he realized I was not going to purchase the extended warranty. That's what happens to companies who don't treat their customers like they have a brain. I quit even going to CC after that for anything. I just didn't trust them.
  • Same store same item multiple prices
    It got so bad last month during the last days of the Athens GA store, that they had identical items on display in different parts of the store with different "original" prices and different markdown percentages. eg. 30% off $100 = 40% off $116. I pointed this out to the store manager, who proceeded to attack MY integrity. It was quite a performance.
  • Circuit City
    My daughter was let go from Circuit City after being demoted a few times because she didn't meet her quota on the warranty sales. She was good at selling, but they were not happy with merchandise sales!
  • CIRCUIT CITY RIPOFF
    THEY TRIED TO DO THAT TO ME IN pADUCAH- —DID NOT WORK—I JUST LEFT THE STORE AFTER EXPOSING THIS TO OTHER CUSTOMERS.
  • Right Susan...
    ...I believe you and your brother, the retailer. I'm so sure that Clark is just making all that stuff up!
  • prices go up BEFORE liquidation in effect
    My brother works in the liquidation business. I asked about the prices going up. He said that once the liquidation deal is set by the court, prices CANNOT go up. If the company chooses to increase the prices before the court decision, that's another matter.

    Just want to set the record straight.
  • I've seen this same "game" with business going out of business raising their prices before puting them on liquidation. Not such a good deal until they get down to the bare bones, really high markdowns. Some recent ones I've seen: Steve & Barry's and Rite Aid. Know what a good price is before being tempted to jump on what may seem to be a bargain!
  • Circuit City
    Here's another example of why CC went down the tubes. Several years ago, when I had just moved to Atlanta (and all my papers and such were still in boxes), CC turned me down for credit for a washer/dryer. The reason wasn't that my credit was bad--I had an excellent credit report and a FICO score of 740. They turned me down because I couldn't show them my Social Security CARD--not my number, my card. In fifty years of dealing with merchants, that was the only time I was ever asked for my Social Security CARD, let alone turned down because of it. I went down the street and got credit for the same washer/dryer in five minutes. Sure it was just one sale, but it adds up. Adios, Circuit City.
  • CC is not alone in jacking up prices prior to the "sale" !

    Watch and learn..
    http://www.youtube.com/watch?v=fMiBVlXctM8
  • The real downfall of Circuit City
    IMO, Circuit City failed years ago when they decided to endorse DivX over open DVD formats. This was the most anti-consumer stand a business like theirs could take and I for one never shopped there again. Thank goodness DivX failed, and I'm not sorry to see CC fail either - except for the sad fact that 34K+ will lose their jobs due to poor leadership.
  • Circuits problems
    Here's the main problems I feel contributed to there downfall:

    1) laid off all the knowledgeable commission based sales 6 years ago.

    2) Got rid of appliances because they were "not profitable" 8 years ago. Maybe not that profitable but they brought people in, and could sell people a housefull of not just appliances but all there electronics.

    3) Only sold Verizon phones. Cell phones are exciting to almost all age groups and bring people into the store. Best Buy gets this and sells every Service provider. If you don't like Verizon, Circuit City is automatically removed from your shopping list.

    4) Constantly remodeling. In the years I worked for Circuit and the years I shopped there they were constantly remodeling the stores trying to chase best buy. In retail you need to be Revolutionary not Evolutionary.
  • HDMI cables
    I never buy cables at retail stores. They do charge ridiculous prices for those items. Take a look at monoprice.com for cables. I recently found a good price on a 100ft cat 5 ethernet cable compared to what stores like best buy charges.
  • hdmi cables
    "to claim that a Monster HDMI cable has the same quality and reliability as some Asian knock-off is ridiculous"

    and exactly WHAT reliability issues are you worried about with a passive, solid state part?

    or exactly WHAT quality issues are you talking about for a digital signal? the bitstream either passes its CRC or it doesn't.

    Clark won't endorse anyone (nor should he) but everybody who knows anything about HT knows to get their HDMI cables at monoprice
  • Curcuit City = Home Depot
    Clark mentioned that Circuit City let all of its experienced help go about 20 months ago which is true. This is exactly what Bob Nardelli did with Home Depot about five years ago. Their stock price suffered and after being voted out by their board, he landed at Chrysler. So much for Karma!
  • Jacked up prices
    Not only at businesses going out of business. Big names like Walmart do it every day. Fro instance, I wanted some CD-RWs. so went to WM where they use to advertise Always Low Prices, (notice not any more) there 100 blank CDs were $34. At Stapels the exact same ones were $16. Not a good deal. I talked to an employe and he said the low price items are in the main aisles. Once you leave the main asile you will seldom find "low prices". The main aisles are the leaders the other aisles make the profits. I seldom shop at Walmart because they take out of a community much, much more than they contribute. Yes, they create employment but at the lowest wage and minimum wages without benefits. They willingly and knowinly kill local businesses with low prices until the competition is gone then raise prices to the levels the local business had or higher. Don't buy electronics there either. they are often lesser quaity and have short return policies and often the mfg. only gives the item a 90 day warranty.

    I write the above on first hand knowledge of what my customers bring in tht is 4, 5, and 6 months old to be fixed and the warranty is already expired and the mfg. will happily sell you replacement parts for nearly the origianl price of the product. I know the value of the part and can get a better one to replace it with and charge the cust. a reasonable and affordable repair cost.

    Remeber, low price/cost cannot equate to high quality. The two are incompatible with each other.
  • Circuit City Sale
    I bought a TV at Circuit City one week before the news came out and they now want 500.00 more for the same set and claim liquidation sale.
  • HDMI cables
    For audiophiles and videophiles HDMI cables may not all be the same; however, for your average consumer (majority of electronic purchasers) HDMI cables at $2 are just as good as one for $100. This cable sends a DIGITAL signal, that's "1" and "0", not an anolog signal that can be altered via sine and cosine waves. Its also rare to have a home where "interference" would affect picture and audio quality the way Monster claims they protect against, even if that is the case, the signal is DIGITAL and would not be affected.
  • Another loser bites the dust...
    I've only shopped at Circuit City once back in the late 80's, or tried to. They advertised a freezer for $99, but when I tried to buy, they did a bait-n-switch on me. I walked out, vowing to NEVER RETURN, and I haven't. Sears is famous for this too, and I haven't shopped there since 1978. I never openly complained, just walked out and voted with my dollars. I am pleased to see CC finally getting what they deserve. They were 2-bit pirates and a big waste of time for me. Sad to hear of those who were laid off. The job switch for them may end up being a very good thing in the end however.
  • Clearance Sales
    "the cable is exactly the same!" Not exactly. Sure, retail stores like BB will try to make their money off of add-ons like HDMI cables, but to claim that a Monster HDMI cable has the same quality and reliability as some Asian knock-off is ridiculous.
    Funny story about clearance sales: when Service Merchandise was going out of business, they jacked up their PC's and RAM to their ORIGINAL prices when they first hit the store (which was usually at least 6 months ago), which was about DOUBLE the normal price you would pay anywhere else!
  • Circuit City Employees
    Clark mentioned that Circuit City let all of its experienced help go about 20 months ago which is true. But the same thing happened about 6 years ago and that's when the employees who had developed significant relationships with customers were let go. They took that action to be more competitive with Best Buy. You are exactly right that that's why Circuit City failed but it happened 6 years ago instead of 20 months ago.
send to a friend  view as printer-friendly  RSS feeds
advertisement
advertisement
THIS WEEK'S POLL
advertisement