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Dec 19, 2008 -- Falling inflation means increased spending power

Did it seem like your wallet was getting magically thinner in recent times? That's because of the effects of inflation. Surprisingly, that trend has now reversed on a dime. In fact, we just had the greatest decline in costs since the 1940s.

When inflation is low, the dollar you earn has more impact for you. If your raises at work haven't been keeping up with inflation, well, you may now see a reversal of fortunes. This year, you'll actually have increased buying power on what you now earn.

Meanwhile, employers have learned that if you cut wages and decimate morale, you may lose more in productivity than you gain in saved wages. The traditionally accepted practice is to thin out the herd and then preserve the wages of those who remain.

We hear a constant litany of headlines about layoffs. Larger companies will trumpet their layoff announcements because it plays out well on Wall Street. After all, investors anticipate that a company reducing its overhead should be able to deliver more profits next quarter. But the problem so often with playing to Wall Street is that you can lose employees who would make you more money over time.

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What others are saying

  • Safety net
    Never count your chickens before they hatch. Running out of money is no fun, but when so many people are on line it is horrible. Years ago it was easier I bet to get help, now almost impossible.
  • Clark is dead wrong, as usual
    Inflation and deflation are not caused by rising or falling prices! Inflation happens when too much money is printed and the amount of goods available stays the same. The money is worth less, so prices rise accordingly. Deflation is the opposite and it happens when less money is available to buy goods, and prices fall.

    Now inflation is bad, but it is self-limiting. Eventually prices rise so fast that the money printed becomes worthless and the system has to be reset. Deflation is a death spiral (sometimes literally) and there is no lower limit. That is why governments usually try to stop deflation from taking hold at all costs. Once deflation gets a footing in the economy it is almost impossible to stop.
  • It's always about now
    I think many companies become knee-jerk, especially when they grow to be huge. Each manager of their department is going to be evaluated on short-term results, which is where most big companies lose their way. It's easy to show short term profits when you aren't likely to be held accountable years down the road for long term effects those short-lived sacings have.
  • Lay offs
    If these companies keep laying people off, who will buy the products or service, they cut their costs, but the next guy won't be able to buy anything from them.
    No for the price of oil, it's down to $34.00 a barrel and gas is still over $1.50 a gallon, when it was going up at $34.00 a barrel, gas was under a dollar, so who are they kidding. Just us fools I guess.
  • 99 cent a gallon gas.
    I'm hoping to see under a dollar a gallon gas one more time in this lifetime. Between me and my wife we are saving $200 a month in gas from the highs of $4.00 a gallon. Did not do alot of unneeded driving in the last year and a half. I'm praying the prices stay down so I can get back what the crooks in New York took from me in their future trading BS.
    The high gas prices are what destroyed the economy.
  • What?
    Clark, econ 101. If falling prices lead to lower wages which leads to lower prices and then lower wages again its a spiral. You make it sound like a holiday when our govt. and businesses are doing their best to keep that spiral from happening.
  • Low Inflation
    Please tell this to my car insurance company. My rates went up and right now I hardly drive since I have no job. What's with the newly changed stacking law for uninsured motorist coverage? That seems to be the biggest part of the increase that I questioned the insurance company on.
  • CYH85
    Come on Clark--- the dollar is gong down in value. What we will see and are seeing is the devaluation of our currency.

    It does not matter if prices go down if the dollar goes down with it. Now about lay offs--I agree with you on that companies suffer laying off too many employees--- you can't buy a product from an empty shelf because no one was there to go in the back room and stock
    it on the shelf---so to speak.
  • Layoffs vs Pay cuts
    Your comment regarding layoffs was interesting. You seemed to indicate that you were in favor of layoffs instead of paycuts. Fred Smith at FedEx is taking a 20% cut and the salaried employees are taking a 5% cut so that no layoffs had to made. In past years I often wondered why the fatcats would sit on their money while the employees had to eat the problem. Fred has shown again that FedEx is indeed one of the top 100 companies to work for.
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