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Dec 09, 2008 -- Bally Total Fitness goes bust again

Bally Total Fitness is going bankrupt for the second time in little more than a year.

Clark has long trashed the health club over their suspect business practices. Bally's is known to use high-pressure sales to get you to buy a membership. Once they have a contract, they do what's called "moving paper."

The club sells off the contract to a finance company that will take the paper on and pay them pennies on the dollar. That creates additional incentive for the club to sign up more members -- and hope none of them ever show up and all try to workout at once!

In a recent SEC filing, Bally's disclosed that the average member visits the club one-half of one time per week. You'd be hard-pressed to find any fitness expert who recommends a workout once every 2 weeks!

There is, however, a better way for health clubs to do business. It's where you pay month-to-month or quarterly with no real contract. That creates incentive for the club to help keep you on a healthy regimen so you'll keep coming back. They win and you win!

One final thought: We as consumers fool ourselves into thinking that by signing a contract we'll be more apt to work out at a health club. But it doesn't work that way; usually within 6 weeks, the average person stops exercising altogether after joining a gym.

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What others are saying

  • Gym Membership
    Most YMCA/YWCA fitness facilities are a good buy and don't have long term contracts. If you can wait they also offer free sign up several times a year.
  • Gym Membership
    I pay my dues and don't go that often... I just reason that I'm paying a "fat tax".
  • Tiered Pricing
    KSU student, I agree with the tiered pricing. I go about 4 days a week, but my membership requires a per month price. At least I don't have a contract.
  • Tiered Pricing
    Why don't they offer multiple options such as a pay per trip, fixed number of trips per week, unlimited, etc. Then the person could choose the plan that fits their lifestyle and the gym could charge accordingly. Again everyone wins!
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