Targeted TV ads have traditionally been too expensive for small business owners to buy. But a new website called SaysMe.tv is leveling the playing field. It allows you to target specific parts of a town and get ad quotes on a variety of channels.

For example, SaysMe.tv lists an ad on MTV in the Raleigh, N.C. market at 4 p.m. as costing $130. If you wait until midnight, the price drops to $44.

This service was developed with small business owners in mind, but it was really embraced by people who were passionate about the election. They bought ad time and populated it with their own content. So you had a slew of homemade ads airing -- either for or against McCain or Obama -- over the past few months!

One final word on advertising: Repetition counts. If you are a small business owner, don't think that buying a single ad will get results. You need a strategic plan to buy a number of spots on the right channel at the right time.