Have you noticed that electronics and toys are packaged with seemingly indestructible anti-shoplifting packaging? Sometimes it seems like manufacturers get joy out of knowing people struggle to open their packages.

In an effort to ease shoplifting concerns, some retailers have taken to locking their merchandise up in a cage. They simply display empty boxes on the shelves. But the funny thing is that when you get the item out of the cage, it's still packaged in the indestructible pod!

Now Amazon is putting new emphasis on what's being called "frustration-free packaging." The company is declaring war on "wrap rage" by launching streamlined packaging on about 2 dozen popular products. Clark hopes that Amazon's marketplace dominance will force manufacturers to make similar packaging changes across the industry.