Going back to May 2007, Clark
went berserk about the Circuit City CEO who decided to fire experienced employees and managers in order to cut costs. Clark was outraged at the inhumane way the company treated loyal longtime employees.
It didn't take an analyst to see what the result of the move would be: Customers walked when they couldn't get any decent help in the stores. Now Circuit City is barely alive and Clark doesn't see how they'll get out of this jam. After all, many suppliers aren't shipping merchandise to them anymore -- because they know the company is on its last leg.
Retail is entirely self-cleansing. If you don't meet the needs of your customers, you cease to exist. Circuit City is simply getting what it deserves.
Remember, you're nothing without your employees. Businesses have to romance their workers, so that their workers will romance the customers. Managers should use specific individualized positive reinforcement when dealing with employees. Clark compares it to the process of raising a child; you've got to nurture, encourage, support and discipline that child with specific examples.