Aug 21, 2008 -- Distillers targeting teens with fruit-flavored pouch drinks
Here's a special warning for parents with children who are under the age of 21. The Los Angeles Times reports that the liquor industry is targeting underage drinkers with a new line of fruity alcohol drinks in pouches.
Clark says the pouches look very similar those of Capri Sun. These fruity concoctions can have up to 17% alcohol. They are pre-mixed; ready to drink; and very easy to conceal.
One member of the American Academy of Child and Adolescent Psychiatry had this to say about the marketing push behind the drinks: "Combining vodka with raspberry drinks and calling it a 'party in a pouch,' who are they appealing to? This isn't the kind of thing adults drink."
So, parents, be warned. You don't want your teenager to become an alcoholic because some distillers are looking to boost their bottom line.