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Aug 21, 2008 -- Distillers targeting teens with fruit-flavored pouch drinks
Here's a special warning for parents with children who are under the age of 21. The Los Angeles Times reports that the liquor industry is targeting underage drinkers with a new line of fruity alcohol drinks in pouches.
Clark says the pouches look very similar those of Capri Sun. These fruity concoctions can have up to 17% alcohol. They are pre-mixed; ready to drink; and very easy to conceal.
One member of the American Academy of Child and Adolescent Psychiatry had this to say about the marketing push behind the drinks: "Combining vodka with raspberry drinks and calling it a 'party in a pouch,' who are they appealing to? This isn't the kind of thing adults drink."
So, parents, be warned. You don't want your teenager to become an alcoholic because some distillers are looking to boost their bottom line.
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I believe that young adult women of drinking age would prefer an actual glass too. They have no reason to conceal a beverage in a "kiddie" drink pouch. Seems to me it is directly marketed to under age drinkers.
wesley
In a pouch though? As a female, I feel silly drinking a caprisun. I only drink them with the kids. Women want drinks in real glasses.
important
i cant believe people would make such drinks and you would not even know what is in it thats why i sometimes read the ingredients of what my kids want. that's unbelivable
not kids
I don't think this is directly targeted at kids. This seems like the kind of drink a young adult woman might drink. Most of the current fruity drinks are definitely aimed at females.