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Aug 19, 2008 -- Targeted TV ads sold online to entrepreneurs, political fans

Targeted TV ads have traditionally been too expensive for small business owners to buy. But a new website called SaysMe.tv is leveling the playing field. It allows you to target specific parts of a town and get ad quotes on a variety of channels.

For example, SaysMe.tv lists an ad on MTV in the Raleigh, N.C. market at 4 p.m. as costing $130. If you wait until midnight, the price drops to $44.

This service was developed with small business owners in mind, but it has really been embraced by people who are passionate about the '08 election. They're buying ad time and populating it with their own content. So you've got a slew of homemade ads airing that are either for or against McCain or Obama!

One final word on advertising: Repetition counts. If you are a small business owner, don't think that buying a single ad will net you results. You need a strategic plan to buy a number of spots on the right channel at the right time.

Unfortunately, Clark won't be able to answer any questions submitted via commenting. If you have a question, please try posting it to our message boards.

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What others are saying

  • SaysMe.tv says nothing
    I don't know if it's the market I selected (Yuma, AZ)but it would not work correctly. Save your money
    By al francis @ 08/25/08 11:03:43 AMreport abuse
  • I think you've misunderstood
    The site you are recommending does not seem to support advertising in the purest sense of the word. There are canned, specific issue commercials for candidates or points of view on issues which you can tag with your name; for a price.

    There is a great deal of difference between that and an entrepreneur being able to schedule advertising in support of a business venture. I am sure your mistake is an honest one, but perhaps you would like to correct the impression you left during a recent broadcast.
    By Anna Johndrow @ 08/21/08 12:39:16 AMreport abuse
  • Cable Rep Firm
    Not only could you call all your local cable companies directly, but you can also call National Cable Communications (NCC) and they will make all the calls for you, with the best guaranteed rate. You don't have to rely on a website to do it for you.
    By Eric @ 08/20/08 01:30:55 PMreport abuse
  • ads
    The SaysmeTv.com is nothing more than your local cable provider in your area offering commercials. Other than an easy to use website, I don't see any particular advantages in going through them instead of calling the cable company directly since satellite TV is not included.
    By Chance Wilkinson @ 08/19/08 03:32:42 PMreport abuse
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