When was the last time you got a notice in the mail from your bank that began, "We value your privacy…"? These privacy policies are typically printed in mice type and written in legalese. They explain all the harm that the bank will visit on you -- by selling your private information -- as part of their normal course of business. But ING Direct is reversing this trend. Their privacy policy explains in plain English that you'll have to opt in to their information-sharing program if you want them to share your info. Meanwhile, if you tell the average bank not to share your info, they're still allowed to do so with select "marketing partners." Clark thinks ultimately there's more money to be made from being honest to your customers than in taking advantage of them.