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Jul 07, 2008 -- New milk packages disliked by some shoppers

Have you seen the new square-shaped packages for fresh milk at Sam's Club, Costco and elsewhere? The new packaging is more compatible with automated equipment, which means far less handling and quicker transportation. The benefit to consumers is fresher milk at cheaper prices.

But The New York Times reports that many shoppers dislike the packaging because it has caused many spills in kitchens across America. Some retailers are offering milk-pouring classes to reverse the consumer bias.

Clark is not the world's most coordinated guy, but even he can pour the new milk cartons without spilling. His 8 year old, however, is a different story. Likewise, Christa doesn't have any problem with spills when she pours milk for her young children. She also feels like she can buy less milk because it lasts longer.

Meanwhile, ice cream maker Blue Bell has a new ad campaign that stresses how they're not reducing the size of their packaging. Many other competitors are shrinking the size yet keeping the same pricing -- so you're getting less for your money.

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