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Jul 07, 2008 -- New milk packages disliked by some shoppers

Have you seen the new square-shaped packages for fresh milk at Sam's Club, Costco and elsewhere? The new packaging is more compatible with automated equipment, which means far less handling and quicker transportation. The benefit to consumers is fresher milk at cheaper prices.

But The New York Times reports that many shoppers dislike the packaging because it has caused many spills in kitchens across America. Some retailers are offering milk-pouring classes to reverse the consumer bias.

Clark is not the world's most coordinated guy, but even he can pour the new milk cartons without spilling. His 8 year old, however, is a different story. Likewise, Christa doesn't have any problem with spills when she pours milk for her young children. She also feels like she can buy less milk because it lasts longer.

Meanwhile, ice cream maker Blue Bell has a new ad campaign that stresses how they're not reducing the size of their packaging. Many other competitors are shrinking the size yet keeping the same pricing -- so you're getting less for your money.


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What others are saying

  • HATE THE MILK CONTAINERS
    I have complained for monthes about the new cartons at Costco!!! nothing changes but I keep buying it because of the price
  • milk containers
    I love the new milk containers. they do take up less space in the frig. while I must admit, my 9 year does spill it alot while pouring...we solved that...dont let her pour
  • Where did you hear about them changing to 3 liters?

    You get used to the container....I don't think anything of it anymore. I do use a knife to puncture the seal, though, to take it off. :)
  • What a deal!
    "Costco is moving to 3 Liter milk containers with rounded edges."

    Let me guess, you will soon be paying the same price for three liters of milk that you previously paid for four quarts. Yes, that new package is quite a deal! Cha-ching, a 26% price increase from Mr. Inflation.

    De nada, suckers!
  • Milk containers
    What about the new seal on the container. It is very difficult to peal off. Young and old it close to impossible to pull up the tabs and peal off the seal. They need to go to the easy pull with plastic tab.
  • BLUE BELL
    THEIR PRICES ARE SO HIGH FOR A 1/2 GALLON THAT WE CAN'T AFFORD IT.
  • milk containers
    There is a design flaw in the milk cont. everyone is complaining about. If you pour slow you spill. We don't need classes, we need the maker to change the spout, simple.
  • Milk Containers
    Costco is moving to 3 Liter milk containers with rounded edges. Easier to pour, no spills, conforms to US system of measurement (SI).
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