Longtime listeners know that Clark despises the gift card market. The only exception to this rule is when you get more than what you pay for from a retailer or merchant. Examples of this include getting a $125 gift card for $100 or getting bonus services thrown in during the purchase.
Business Week recently ran a story that reinforced why retailers push gift cards so hard. It's like stealing money without a gun; they know a large percent of the cards won't ever be redeemed. You may have heard that Home Depot holds more than $100 million in unredeemed gift cards. But now
Business Week has discovered that Best Buy is sitting on a whopping $500 million in outstanding gift card revenue!
States are now wising up and enacting laws that require retailers to turn over unredeemed gift card money after a certain period of time. If people go to redeem the card, they'll have to get their money back from the state.
Clark recently was in Austin, Texas, visiting his affiliate station KLBJ-AM. There he spoke to a member of the state legislature who told him Texas enacted its own law after hearing one of Clark's gift card rants. The worst kinds of gift cards are the ones issued by banks, which come with a ton of fees. The federal regulators have not put any rules on the banks as of yet. That alone tells you who they work for -- and it's not you and me.