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May 23, 2008 -- States step into the gift card fray

Longtime listeners know that Clark despises the gift card market. The only exception to this rule is when you get more than what you pay for from a retailer or merchant. Examples of this include getting a $125 gift card for $100 or getting bonus services thrown in during the purchase.

Business Week recently ran a story that reinforced why retailers push gift cards so hard. It's like stealing money without a gun; they know a large percent of the cards won't ever be redeemed. You may have heard that Home Depot holds more than $100 million in unredeemed gift cards. But now Business Week has discovered that Best Buy is sitting on a whopping $500 million in outstanding gift card revenue!

States are now wising up and enacting laws that require retailers to turn over unredeemed gift card money after a certain period of time. If people go to redeem the card, they'll have to get their money back from the state.

Clark recently was in Austin, Texas, visiting his affiliate station KLBJ-AM. There he spoke to a member of the state legislature who told him Texas enacted its own law after hearing one of Clark's gift card rants. The worst kinds of gift cards are the ones issued by banks, which come with a ton of fees. The federal regulators have not put any rules on the banks as of yet. That alone tells you who they work for -- and it's not you and me.

UPDATE: Consumers' Union has a list of the key features of many state gift card laws.

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What others are saying

  • States making a mint off gift cards
    I am a CPA and went to some continuing education classes on this a few years ago in Washington. Unclaimed property (including gift cards) "escheat" to the state under their unclaimed property laws. This sounds like a great idea, except the states keep any unclaimed money after some period of time. No wonder they are so willing to "help."
  • Oh, gift cards....
    Great post. It's funny because I work for a company that manages and tracks gift cards, and we totally see the folly in gift cards. However, it is impossible to stop the sale of gift cards. Consumers want it, and they absolutely love it. Personally? I think cash is better, however, gift card has become the most popular gift during the holiday seasons. We blog about gift card issues on savvywallet.com. We ALWAYS encourage our readers and users to spend their cards ASAP. Remember the Sharper Image debacle? where they decided to void their cards? They are currently accepting them, but now customers have to spend twice the amount in order to redeem them. In addition, companies that are hanging by the thread are holding millions in gift cards. A study was taken last year: $100B was spent in gift cards, and $8B was lost/unclaimed!
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