Verizon has hired a "Customer Care Czar" named Tom Maguire. This man is now empowered to cut through the corporate clutter and get the company refocused on the customer. It's funny that it takes an official job title to make this happen, but that's the reality in much of corporate America.
Verizon has about 46,000 employees in call centers around the world and here at home. But those employees have no authority to solve problems. As part of Verizon's new efforts, there's now a group of 90 people at the company's corporate headquarters called the "escalation team." Their sole job is to talk to irate customers who ask for an executive by name, and they're supposed to be empowered to be able to actually solve problems for people. Congrats to Verizon for trying to make a change.
It costs a wireless company about $400 to acquire a single new customer. Yet they lose existing customers over $10 discrepancies every single day. Simply put, it's foolish to spend tons on getting new customers and then abandon them when they're on board.
Sprint is a perfect example of this faulty logic. Their customer reps were penalized if they helped a customer, and managers got incentives to
not help people. That's partly why Sprint lost more than 1 million customers in a growing industry last year. Meanwhile, Radio Shack reported lousy sales because they're a big Sprint vendor. Reputation matters.
Can Verizon's new czar make a difference? We'll see
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