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Verizon hires new customer care czar

Verizon has hired a "Customer Care Czar" named Tom Maguire. This man is now empowered to cut through the corporate clutter and get the company refocused on the customer. It's funny that it takes an official job title to make this happen, but that's the reality in much of corporate America.

Verizon has about 46,000 employees in call centers around the world and here at home. But those employees have no authority to solve problems. As part of Verizon's new efforts, there's now a group of 90 people at the company's corporate headquarters called the "escalation team." Their sole job is to talk to irate customers who ask for an executive by name, and they're supposed to be empowered to be able to actually solve problems for people. Congrats to Verizon for trying to make a change.

It costs a wireless company about $400 to acquire a single new customer. Yet they lose existing customers over $10 discrepancies every single day. Simply put, it's foolish to spend tons on getting new customers and then abandon them when they're on board.

Sprint is a perfect example of this faulty logic. Their customer reps were penalized if they helped a customer, and managers got incentives to not help people. That's partly why Sprint lost more than 1 million customers in a growing industry last year. Meanwhile, Radio Shack reported lousy sales because they're a big Sprint vendor. Reputation matters.

Can Verizon's new czar make a difference? We'll see…


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What others are saying

  • VERIZON $99 A MONTH FOR ALL THREE...
    SERVICES...TV, INTERNET, AND TELEPHONE WITH UNLIMITED LONG DISTANCE.

    WHAT A CROCK OF BS!!! WELL I SERIOUSLY WANT TO, AND HOPEFULLY, WILL TAKE "VERIZON & DIRECT TV" TO SMALL CLAIMS COURT.

    THESE COMPANIES ARE CROOKS AND CRIMINALS RIPPING OFF EVERY ONE THEY POSSIBLY CAN + TO BOOT, THEY GET AWAY WITH IT.

    THEY ARE ONLY SECOND TO ONE = THE USA GOVERNMENT.

    IT MAKES ME SO SICK TO MY STOMACH & I HAVE HAD IT. I'VE ALWAYS BEEN A FIGHTER(NOT PHYSICALLY)...STANDING UP FOR MYSELF, AS WELL AS, STANDING UP & OPENING MY MOUTH FOR OTHERS WHO DIDN'T HAVE THE GUTS TO DO SO.

    BUT..."I AM TIRED OF FIGHTING FOR THINGS THAT WE SHOULDN'T HAVE TO FIGHT FOR"...MY BANK'S ATM IS OUT OF SERVICE = INCONVENIENT FOR ME + WASTE GAS TO GO TO ANOTHER ATM & THEN, BESIDES WASTING GAS, PAYING THE FEE FOR THIS OTHER ATM & PAYING A FEE TO MY BANK BECAUSE THEIR ATM WASN'T WORKING...THERE IS SOMETHING SERIOUSLY WRONG.

    I REMEMBER WHEN "VERIZON", IN THE "GOOD OLD DAYS" WAS "BELL ATLANTIC". YOU COULD ALWAYS RELY ON & COUNT ON "BELL ATLANTIC" TO TAKE GOOD CARE OF YOU & NEVER, EVER EVEN "TRY" TO GET OVER ON YOU...THEY WEREN'T TRYING TO RIP OFF OR DECEIVE ANYONE.

    ALL OF IT IS SO HORRIBLE & SO SICKENING. WHAT'S HAPPENED THAT HAS MADE THESE COs, THAT WE THOUGHT WE COULD TRUST & BELIEVE IN, STOOP AS LOW AS ONE COULD GO + USING EVERY TRICK IN THE BOOK + EVERY TRICK THAT'S NOT IN THE BOOK, GO TO SUCH AN EXTREME THAT THEY ARE DOWN THERE EVEN LOWER THAN THE STREET HUSTLERS RIPPING PEOPLE OFF, THREE CARD MONTY, ETC., BECAUSE THEY ARE DECEIVING US LEGALLY TO OUR FACES, PRETENDING TO BE OUR FRIENDS AND LYING TO US BY GETTING US THE BEST VALUE FOR THE LOWEST PRICE??? ...AND SADLY ENOUGH, WE BELIEVE THEM :( UNTIL QUITE A BIT OF TIME HAS GONE BY AND WE END UP FINDING OUT THAT THEY NOT ONLY GAVE US THE WORST DEAL (FOR OURSELVES, NOT FOR THEM), BUT THEY TOTALLY SCREWING US IN EVERY WAY POSSIBLE, WHILE SMILING IN OUR FACES = TRUE DECEPTION & PURELY DOWNRIGHT EVIL!!!

    P.S. I REALLY WOULD LIKE TO KNOW ANY & ALL VERIZON CONTACT INFO SO THAT I CAN GIVE SMALL CLAIMS COURT THE CORRECT ADDRESS TO SERVE THEM SUMMONS :D
  • LOUSY SPRINT CUSTOMER SERVICE
    I chose the Sprint Palm because of the email features. The salesrep assured me it was EASY to set up email accounts and IF I had difficulty, I could bring the phone into the store for help.

    On June 20, 2008, I set up my email accounts. I could receive emails; however, I could not send them. I worked to resolve this problem for 3 hours. Then, I went to Sprint Store for help. BAD IDEA!!

    I arrived at the store at 5:30p.m., checked in with the receptionist who told me the wait time was 20 minutes. After 45 minutes, my name was called and I explained my problem. A ticket was written up for a technician to check the phone. I was informed this would take 10-15 minutes. At 7:10, after waiting for 110 minutes, I was informed they were going to issue me a new phone. At 7:30 (after waiting 2 HOURS), I asked for the return of my phone so I could leave. (I had an 8p.m. appointment.) I was informed it would only be a couple of minutes and they would issue my NEW PHONE. So, I waited. At 7:50 p.m., (after waiting 2 HOURS AND 20 MINUTES), a technician issued a NEW PHONE. I asked the technician to set up my emails. He set them up and to my chagrin, my NEW PHONE could receive but not send emails. The NEW PHONE was doing the same thing as the OLD PHONE.

    It was 8:05 (2 HOURS AND 35 MINUTES since my arrival). I asked for my OLD PHONE and decided to call Customer Service later. I walked out the door – ONLY to find my OLD phone was deactivated. I went back and asked for it to be activated. After 2 HOURS AND 45 MINUTES I was on my way home with NONE working email accounts.

    I had started setting up my email at 3p.m. and 6 hours later I was no closer to a solution than when I started. And, the Sprint Store erroneously told me I needed a new phone to resolve the problem after taking up 2 hours and 45 minutes of my time!

    Since I had missed my 8p.m. appointment, I decided to call customer service. From 9p.m. to 2a.m., I was cut off 5 times and NOT one technician knew how to resolve the problem!!!!!! Sprint can sell phones; but, have no idea how to use the features on the phones they sell!! At 2am, I came up with the idea of using my sprint email as the outgoing mail server for all the accounts. It worked! I didn’t need a NEW PHONE. I just needed someone who knew something about email account setup – and, I guess I know more than any of the Sprint technicians – which, believe me, isn’t much.

    It took 13 hours to resolve my problem. I missed a $150 class, was cut off by 5 technicians and resolved the problem myself.
  • verizon cares?????
    6-08 returned new cell b4 30 days per monthly rate charge was not advised of"governmnet charges".equated to addtional 27.00 not including taxes. Rep. phone center gave me service center who finally gave me her supervisor. Full disclosure is that a thing of the past. Supervisor told me to call better business when I asked who direct dispute to,finally gave me coperate address. I was intending to get home,internet,tv +cell. I asked if she cared "her company" was losing this business. Beware& read blogs where you live-be sure ask amount days to cacnel without paying fee.
  • cell phone service
    I have t mobile and their customer service has always been very helpful when i called. There was a time when my husband and I combined our phone services (both t mobile) and we were double billed several months in a row, how ever each time it was fixed as soon as i called. :) and the reps always make a point about how long you've been with t mobile.... "thank you for being a valued t mobile customer since 2005" at the end of every call.
  • So Sorry
    I have a company account with several phones at Verizon. I called FOUR customer service reps and met one more in a local retail office. Every one was "sorry" that I "felt that way" when I explained how Verizon was failing my business. Finally, was put through to a sort of service specialist who, too, was sorry for the way I felt. Sniff. I told her i didn't care about how she felt or I felt but asked her to provide me with one single BUSINESS reason I shouldn't leave Verizon. After about 10 seconds of silence, I asked if she was still on the line. No answer. I stated that her silence confirmed my decision to take my business lines elsewhere and thanked her. Really... After years with several lines and having paid thousands of dollars for often questionable quality and certainly poor service, can Verizon, with its supposed new focus on customer service, offer not even a single reason for my company to stay? So much for the "new" customer service at Verizon. I'm shopping competitors who understand something about business.
  • VERIZON CELL SERVICE
    So much for TOM MAGUIRE being the new Customer Care Czar at Verizon. Spoke with him. He said he really doesn't handle cell phone inquiries, but would pass my problem on. Right!!!
    Called him at corporate and will say I got through. 908-559-5631 or 908-559-5624. Spoke with him and his Exec-Asst Linda and will say they were quite cordial...just not effective.
  • Verizon Customer Service
    To Norman S. Verizon Wireless is the only cellular company keeping customer service in the U.S. They do not utilize call centers outside the United States.
  • Customer service resolutions
    I worked in a fault management call centre for the UK's leading landline provider - we were given a compensation limit ( over the normal compensation for the loss of service) that we could agree with the customer if it was clearly a fair case for more than just re-imbursement of what the customer would pay us for the period out of service. I also think it would free up management if advisor could deal with the issues without having to escalate to level 1 managers. The ethos as I understood it was ...no customers no job.
  • Sprint.....bingo!!
    I live in Kansas City, where Sprint's headquarters are located. The joke here is that there's no reception across the street from the headquarters, and it's true! The coverage is terrible, and the customer service is non-existent. I have heard over and over how bad and inept their service is. I'm friends with the former CEO's brother, and he knows of their problems, but for some reason the problems weren't fixed and he was ousted. Verizon is king here in KC. Their service, price and COVERAGE are still the best.
  • Is there hope?
    I've been with Verizon for too long. When I need service it IS MORE than clear that I'm no longer valued because I'm not a NEW customer. Once I committed to being their customer the honeymoon was over and I'm now a third rate citizen. They don't care when you walk in the door. If I'm standing in line at the counter, they take calls of customers who are calling in and I get pushed back to the line. They don't look at you. My request have always been fair and within reason. When they would not help me with my problem and I pushed back, I was belittled by the manager who treated me as a security risk. I have done customer service all my life. I know what it takes to serve a customer. Reasonable or not. Verizon is at the bottom of my list and am planning to change that when my contract expires in July. They really don't care if I exist until it's time to renew.
  • Verizon solution
    Having worked receiving incoming calls from disgruntled customers while working with BellSouth Mobility (prior to Cingular) I was given the authority to resolve the majority of all complaints. I was continually reminded how much the cost was to acquire customers. Losing a customer was a very, very serious matter. I received awards for saving customers. Our calls were recorded without our knowing when they would be recorded.
  • Verizon
    I think this shows how far ahead of the other mobile companies Verizon is. Even though they are consistently rated the best (in a bad group) they are still thinking outside the box.

    It's not just billing issues either. They need to fix their Bluetooth and other feature locking policies. They almost lost me a couple weeks ago when I got a new phone and couldn't use some of its features.
  • T-Mobile
    I have the T-Mobile family plan with 5 phones (3 kids in college)... I have had no issues with thier customer service... they have always been extremely responsive when I called with any issue... however I do not like being stuck in a new contract every time I buy a phone!
  • about time
    I'm seriously thinking about dumping my land line and just using cable for high speed internet with majic jack. I'm getting sick of getting so much advertising from verizon and their customer no service from a foreign country
  • ATT
    I am dumping ATT asap. My contract expires in August and then they are toast! They are a lot worse than Verizon ever thought about being. Even the FCC didn't help. Done
  • Cell phone company Cust Service
    Let's hope this guy makes some noticable difference because most of the cell phone companies have pitiful cust service. They almost lost me over $10 a few months ago because they refused to remove some bogus 3rd party text msg service that I never signed up for from my bill. Those deals they make with those vendors need to end.

    We live in a world where cust service is a close 2nd to price...when similar alternatives exist, cust service will win out. It's time for companies to take note. AT&T could use a serious lesson on this subject.

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This week's poll
Which of these recent rip-off alerts shocked you the most?
Campuses taking kickbacks from health insurers.
AT&T settling a lawsuit over 3rd party billing charges.
Online loans coming with interest rates as high as 2,000%.
Scamsters pretending to collect funds for flood-relief charities.
All of the above.
None of the above.
see previous polls


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