When you're presented with a contract, do you know what you're reading? Most of us don't. In fact, Business Week reports that only 1 in 8 Americans can read a long, dense text and comprehend it. There's obviously a problem with our educational system when 88% of us are clueless when looking at a contract. This news was significant to Clark because he's always asking callers, "Well, did you read the contract?" If we expect consumers to sign agreements, we should also expect that contracts be written in simple English. The nation's newspapers usually write at a 6th grade level. If they can tackle world issues at that level, why is it that we don't require our contracts to be written in plain English? Clark's guess is that if you knew what you were agreeing to in a contract, no one would ever sign one! But we can only have a truly free market when there's complete transparency.