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Feb 28, 2008 -- Sprint announces new $99 deluxe plan

Just days ago, Clark told you about Verizon's unlimited calling plan for $99. Verizon's move prompted AT&T and T-Mobile to match or best their offer in subsequent days. Sprint, meanwhile, took its time before jumping into the fray. Sprint was busy reporting a $30 billion loss and a projected drop of more than 1,000,000 customers over the next quarter. But if you're into deals, boy, does Sprint have one for you. They're offering unlimited calling, web surfing, texting, e-mail, GPS and TV for $99 per month. Each additional subscriber will pay $5 less per month on a family plan. This is a real long pass and Sprint is hoping it doesn't bomb. This move represents a real seismic shift in the cell business. Cell carriers have historically made big money on overages. But the future will be all about unlimited calling in different tiers (local, domestic, and even international). Meanwhile, new stats show that 33 million Americans are now exclusive cell users. That figure is up 50% in a year and will only grow.

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What others are saying

  • sprint $99 deal
    this is no great deal! It's STILL sprint sprint has the WORST customer service of ANY company in the world. even if sprint offers you a $5 amonth deal! RUN the other way find another company sprint will find a way to rip you off and screw up your bill. and will refuse to fix any problems you have like I said RUN.....fast
  • Pay as you go
    Clark, I've read all your articles on this page, but I just want a pay as you go minutes arrangement with no contract and no limit on how fast the minutes have to be used up in one year. I don't care if the minutes are a bit more expensive. I don't want to pay a monthly fee because some months I use it and some I don't. What do you recommend?
  • ALL cell phones are a rip-off !!
    As a new immigrant from the UK, I am astounded how Americans are quite happy to pay good money to RECEIVE phone calls - this means the cell phone company gets paid twice each time a call is made.
    I am the only one that thinks this is outrageous? Why has this situation been allowed to take root? Americans are all about not accepting poor service and bad-natured charges, yet they are quite happy to accept this. Unbelievable.
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