In the weeks leading up to Super Bowl Sunday, reporters are asked to come up with new angles for coverage of the big game and the teams. So Clark has seen stories about Tom Brady transcending his sports celebrity to become a bona fide celebrity; and the NY Giants' Lawrence Tynes lobbying for a reduction in his brother's prison sentence. But here's a new one: Beer prices are skyrocketing just in time for the game!

This is not a conspiracy or a price gouge. It's because the cost of barley and hops are up, according to MSNBC. Keep in mind the raw materials that go into beer are a tiny fraction of what you pay on the street for the finished product. Much of the budget goes into distribution, packaging and advertising. But Clark has the best plan for coping with the rise in beer prices: He doesn't drink, so it won't cost him anything! As a season ticket holder for a pro football team, he has the cheapest seats in the house located in the upper deck end zone. Yet the other spectators around him blow it twice by drinking beer after beer (at 7.50 a pop) and getting so out of it that they can't focus on the game. The environment isn't exactly a family friendly one by the 3rd quarter, so Clark isn't able to take his 8 year old out to a game.

Meanwhile, the Super Bowl seems to be the most heavily gambled sporting event in the world every year. Longtime listeners know that gambling is something that Clark does not understand. Clark was recently in a convenience store where there were ultra-modern slot machines. He marveled as he watched the gamblers. Nobody smiled as they put in dollar after dollar and watched their money disappear. What a loss!