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Wednesday, January 23, 2008Other Dates

Wifi companies now offering free service for businesses

Do you get frustrated when you have to pay an outrageous price for Internet access on the road? Some spots like Panera Bread and Starbucks adopted free wifi early on, and now you'll see salespeople working there in the mornings. The initial cost of setting up free wifi may have been expensive, but now the stores are able to sell a lot more coffee, bagels and pastries to recoup their investment. But what if you're a small business and can't afford the costs of free wifi? Companies like AnchorFree.com now offer ad-supported free wifi to businesses for nothing. Owners that can afford to pay up front have the option of doing so. They can then share in the Internet ad revenue down the road. Those that can't afford to pay up front still get to offer their customers free wifi as an amenity. They just don't get any share of the ad revenue. Talk about a truly free lunch! AnchorFree users see ads at the top of every page when they surf. You actually have to scroll down to get to the content. Advertisers can target people by knowing whether they're serving ads at a Panera vs. a McDonald's or a high-end hotel vs. an econobox motel. Meanwhile, Clark has hooked up his FON service, which allows travelers to tap into his Internet for free. In return, he gets to use other FON customers' Internet for nada when he travels abroad. The idea of having to pay to surf as you travel will start going away.

Websites/phone numbers mentioned:

Helio.com - Unlimited Internet, calling and texting for $99/month
AnchorFree.com - Free wifi for businesses
MagicJack.com - Unlimited local and domestic long-distance calls for $40/year
Reverse.org - Consumer information on reverse mortgages

Today's show featured "Best Of Clark" repeats from recent shows

Beware of bogus insurance salespeople

There are a lot of pseudo health insurance companies out there selling fake plans to employers and individuals. The Wall Street Journal reports that some 200,000 businesses have been taken in these kinds of rip-offs. Small businesses crushed by high premiums are very susceptible to the lure of cheaper health care. But when somebody gets sick, the insurance card comes back as a fake and all the bills go unpaid. This has been happening in state after state. Insurance is regulated by the states, not the feds, so the rip-off artists can just bounce around from state to state pulling their scams. What do you need to know to stay safe? First off, be wary if you get a pitch for a great deal with drastically lower premiums. But don't let your skepticism stop there. Contact your state insurance department and ask if a prospective company is licensed to do business in your state. Make sure the name matches exactly because sometimes the rip-off artists will use a name that's very similar to that of a legitimate business. Seniors also have to be especially careful of fake prescription plans. Once again, call your state insurance department to verify if a health insurance salesperson represents a legitimately licensed company. Preventative steps are the best medicine for your wallet.

New cell industry developments pique Clark's interest

There are a number of new developments in the cell phone world that have Clark excited. There's a low voltage price war between a few smaller carriers that most people don't know about, plus Verizon has an exciting new development. Let's begin with the Verizon news. Starting next year, you'll be able to bring any phone to their network and use it without having to buy a Verizon phone. You can thank Google for this. It turns out that Verizon is scared of Google launching an open wireless market. So they're trying to make themselves more competitive.

The other big news involves buying cell phone minutes, which is part of an outdated business model that may be on its way out. The move started initially with Cricket and Metro PCS, who both offer unlimited calling for a flat rate starting around $35/month. But traveling with these companies has always been a problem. Now Sprint's sub-brand, Boost Unlimited, is offering unlimited calling plans for $45/month in a dozen or so new states. Boost has an edge over Cricket and Metro because they only charge 15 cents/minute if you travel and leave your home calling area. If you're a business traveler, you may also want to check out Helio.com, which offers unlimited Internet, texting, calling and more for $119/month.

Fast-food price war heats up between BK and McD's

There's a price war going on in the fast food world. At the center of the storm is the humble double cheeseburger. Burger King has announced plans to slash the price of its burger -- which is 30 percent larger than the one offered at McDonald's -- from $1.99 to $1. Meanwhile, McDonald's is getting ready to dump the double cheeseburger from its dollar menu altogether. McD's franchisees are complaining that they're losing money on every double cheeseburger they serve. So it will be interesting to see what happens next between the 2 fast-food giants. One thing is for sure: This price war is a sign that people are cutting back on discretionary expenses such as eating out now that the economy is slowing. As for Clark, his infatuation with fast food goes back to high school. It was then that his brother came home from law school and made a label for Clark that read "carry-out kit" -- the old-fashioned name for fast-food restaurants. Clark was such a fan even back then that he hung it on the headboard of his bed!

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Many recent college grads don't know how to dress professionally for work. Have you ever thought someone in your workplace was dressed inappropriately?
Yes. I've seen co-workers in outfits that show way too much skin.
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