Clark has an obsession with not paying too much for sneakers. Perhaps you've heard him talk about the Steve and Barry's chains. S&B make very fashionable sneakers available for as little as $9. Recently Clark read an article in The Chicago Tribune about the latest Air Jordans. The iconic athletic shoe is now on its 23rd version and the asking price ranges from $185-$230! Sneakers are such a symbol of the power of marketing and advertising. With clever imaging and promotion, you can create a value that should not really exist. If you have a child who wants a pair of Air Jordans, Clark feels sorry for you! Actually, he encourages you to think about footwear from S&B instead. It is up to us as parents to teach good money values to our children.