The Super Bowl is the biggest moment of the year for the ad industry. The cell phone industry, meanwhile, has the holiday season as its annual pinnacle. This is the time of year when people who are just getting out of their 2-year contracts look to switch carriers. So you'll see the Big Four advertising everywhere in an effort to woo new business. T-Mobile is one company that tends to give an early Christmas gift to the people every year. T-Mobile is like the weak sister of the Big Four, which is a shame because the Jan. '08 issue of Consumer Reports ranked it just behind Verizon in overall satisfaction. The irony here is that Verizon is the most expensive and T-Mobile is the cheapest of the bunch. In fact, T-Mobile is like the great compromise: You get the best rates and it's the one carrier people hate the least.

T-Mobile's current sale is a real winner. They're offering 1,500 peak minutes for $39/month. Notice that $40 is a real price point in this business; all the companies offer comparably priced plans before junk fees and add-ons. But 1,500 minutes is what makes this offer a keeper. For $10 more a month, you get the 1,500 peak minutes and unlimited free calling after 9 p.m. and on weekends. Just grab these T-Mobile deals fast because they probably won't be around for long. On a related note, Consumer Reports says that Sprint came in dead last in 20 major markets across the country. AT&T didn't do too much better; they came in just a hair above Sprint. But AT&T has a new leader that Clark thinks will turn things around, while Sprint remains leaderless.