
Gift card fatigue has finally set in across the land. Clark was only too happy to learn recently that sales of gift cards are stalling. Why is he so opposed to these popular holiday gift items? For starters, a whopping 27 percent of them are never redeemed. Many more are only partially redeemed. The only good gift card is the kind where you get greater monetary value than you actually pay for. Restaurants and spas are among the businesses that sometimes offer bonus bucks when you buy a gift card. Sounds good, right? But before you even
think about getting a gift card, reach in your purse or wallet and pull out a bill. Look at it closely. It has no expiration date and there's no inactivity or activation fee. That's the beauty of cash, and it really highlights why gift cards are such a bum gift. Clark himself has gotten burned on an ice cream shop gift card he received on his last birthday. Sadly, the store was out of business when he tried to use it several months later. So what's a discerning gift-giver to do?
Clark has come up with his own "gift card" that you can use to show you're a Clark Smart giver. Print it out, wrap it around an honest Abe or a Jackson and gift it as you see fit!