What's widely considered to be the world's best-run supermarket chain is about to make a long-overdue entry into the American marketplace. For years, British-based chain Tesco has resisted coming stateside because the market has been too competitive. But Tesco now is poised to open stores under the Fresh & Easy banner in California, Arizona and Nevada. Last spring, the retailer built a prototype warehouse store in California and put researchers into American homes to help determine what consumers want from their food markets. The results? Less choice and a better shopping experience! So while your average supermarket is huge, Fresh & Easy stores will be about a fifth of that size. They'll also carry 3,500 products -- a limited number that's approximately one-tenth of what other supermarkets carry. Tesco's U.S. business model will also have a heavy emphasis on fresh and organic food. The idea is that stocking a smaller number of varieties will ensure that food can be fresher. Picture a more upscale Aldi market and you'll have an idea of what Fresh & Easy will offer. Tesco hopes to have about 200 Fresh & Easy stores in slightly more than a year. Clark has high hopes for this venture, but we'll have to wait and see how everything works out.