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Oct 29, 2007 -- BoSox fans enjoy free furniture promo

What a year it's been for Boston! The Red Sox swept the World Series, the New England Patriots are the best team in pro football right now and Boston College's football team is doing very well. A Boston-area store called Jordan's Furniture ran a promotion back in late winter/early spring promising free furniture if the Sox won the World Series. Some 30,000 people took them up on their offer, and now they'll be receiving a rebate for their purchase price! Retailers can make these kinds of promises (and honor them) because they buy insurance from risk management firms. Some firms even specialize in sports promotions. Speaking of the World Series, Clark caught some of game four and he was floored by how much noise the Denver fans were making even as their team lost!

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