Clark was recently getting a cheese-steak at a greasy spoon he likes to frequent. When the manager asked him for his frequent diner card, he couldn't produce it and missed out on a discount that he should have gotten! Clark is one of those people who has trouble keeping track of coupons and frequently loses them. He once had a coupon to get his oil changed, but it took him two days to find the coupon before he could use it! Meanwhile, Clark's TV producer is so obsessed with coupon-clipping that she has a big notebook sorted by categories like breakfast, lunch and dinner. When she's in the breakfast aisle at the grocery store, she simply looks in her notebook and voila! Now a company called CellFire.com allows you to get coupons sent directly to your cell phone. Even better, these coupons can be scanned at the register straight from your phone! This definitely helps address the flake factor. This technology is still in its infancy, but it promises to deliver advertising that you can really count on. For example, both Google and Nokia want to deliver targeted ads to your cell phone. So if you're driving down the street past a Dunkin Donuts, you'll get coupon for that store sent your phone. This will help advertisers track who redeems their coupons and help them avoid the expenses of printing and distributing old-fashioned coupons that could go unused.

Editor's note: While CellFire.com is free, your wireless carrier may charge a fee when you use the service. See the company's terms of service for more information.