If you're a business owner, you know that sending bills to customers is expensive. It can run about two dollars per addressee, which is well beyond just the cost of paper, printing and postage. Many businesses have been trying to steer customers toward e-billing, but not everyone has embraced it yet. So what's a business to do? How about subsidizing the cost of billing with fancy ads on monthly statements?! The Wall Street Journal reports that technology exists to deliver four-color targeted ads directly on your bills. Here's one possible scenario: Say your average electricity bill is $150 every month. Based on that information, the power company knows that you're likely to have a large house and a high level of affluence. Therefore market research might tell them that you'd be an ideal customer for an in-lawn sprinkler system. So that could be one of the ads you'd be served on your electric bill. This whole idea is very similar to what Google does when it delivers ads to your computer based on your Internet search criteria. Clark admits that there's a definite creep-out factor here. It reminds him of election years when Volvo owners are targeted by the Democrats and Jaguar owners get solicitations from the GOP.