Some of you may recall when Clark mentioned that Google is trying to develop a cell phone you can use for free in return for watching ads on it. It's been one of the worst kept secrets in the electronics industry. Google is getting ready to bid on spectrum at an upcoming federal auction to facilitate the proposed build-out. Mind you there's be no confirmation from Google of all this. But Verizon is terrified that Google will launch free cell phone service and destroy their costly pricing model. In fact, Verizon filed suit against the federal government trying to invalidate the rules for the upcoming auction.
How realistic is it that cell phone use could be free? Well, in Britain there's already a company called
Blyk that offers free calling and free text messaging. The initial Blyk rollout is only for people between the ages of 16 and 24 -- so they can tightly target them with certain ads. Coca-Cola was one of the first advertisers to sign up. So what Google is talking about behind the scenes is already happening overseas. Meanwhile, Clark thinks Verizon is foolish to try to use the courts to block innovation. The truth is that they run a good company, and they shouldn't be afraid to compete in the free market.