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Aug 23, 2007 -- Wal-Mart teams with major labels to offer DRM-free music

Think stealing music on the Internet is a thing of the past? Think again. In a way, stolen music is actually more consumer friendly than legitimately purchased downloads. That's because the major record labels have long been proponents of digital-rights management or DRM. In essence, they make it difficult for you to do what you want with legitimately downloaded music. DRM ensures that you can not use music you've purchased online across platforms -- on multiple MP3 players or computers, for example. But the irony is that if you stole that same music online, you could do whatever you want with it. Supporting DRM has been a stupid move on the part of the labels, according to Clark. But now Universal Music Group and EMI -- two labels that control about half the music out there -- are bucking the trend. They're teaming up with Wal-Mart to offer DRM-free tracks for 94 cents a pop. Universal artists include 50 Cent, Bon Jovi and the Counting Crows, among others. EMI's catalog encompasses music from the Beach Boys, the Rolling Stones, Coldplay and more. So you can buy the music and put it on whatever MP3 player or computer you want.

As an aside, Clark shared a great anecdote about how he first became aware of rapper 50 Cent. About four years ago, Clark was staying at the Grand Hyatt in downtown Seattle during a book tour. Parking at the hotel was too expensive for Clark's taste, so he found some free parking about a mile away. While he was walking back to the hotel, he passed an arena where 50 Cent was performing that night. He saw a lot of scalpers on the street shouting, "50 Cent tickets." Clark couldn't understand why they were selling tickets for 50 cents! When he got back to the hotel, it turns out the rapper was staying there. Clark crossed paths with Fiddy's posse, and he drew blank stares when he asked them, "Who is 50 Cent?"

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