GlaxoSmithKline has decided to advertise one of their prescription drugs in a revolutionary way: They are planning on telling the whole truth about it. When you watch most commercials for prescription drugs they make it seem as though your world will be a rosy place after popping their particular pill, and the side effects scroll along the bottom of the screen in tiny mice type. GSK, however, has released a weight loss pill that is being marketed not as a miracle pill, but as a slow but sure way to weight loss. How impressive is it that this company is willing to buck the system and just be honest with consumers?