Aug 08, 2007 -- Upcoming holiday season will be big for high definition TV sales
This is going to be a great year for high definition on your TV set. According to new statistics from the electronics industry, 25 percent of households are now hi-def. Just 18 months ago, that number was probably seven or eight percent. There's more hi-def programming being churned out, too. The Discovery Channel made a big ratings comeback thanks to Discovery HD, which features incredible photography that renders beautifully in hi-def and has really captivated viewers. Now, Direct TV's goal is to have 100 HD channels before the end of the year. What's happening there is that they're scared of the triple-play packages from the cable companies -- where you get cable, Internet and phone -- so they're fighting back with this promise to offer more hi-def programming.
Clark's approach to hi-def is to let the early adopters get in the game and drive the price down as the quality of programming up. That's already happening. Many of the major TV networks now put out hi-def transmissions in addition to regular broadcast signals. Meanwhile, a plasma TV today costs a quarter of what it did 36 months ago. And this Christmas, you can get a hi-def set for under $500 bucks. Still too expensive for your taste? The irony here is that you get a better picture from a hi-def transmission if you use conventional rabbit ears on your old TV set than if you actually pay for the hi-def programming and equipment. On the retail front, the way people purchase hi-def equipment is changing as well. Electronics retailers like Circuit City and Tweeter are in trouble because people buy their equipment at Wal-Mart, Costco and Sam's Club. In fact, the only electronics retailer doing well in hi-def sales is Best Buy.
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