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Wednesday, August 8, 2007Other Dates

Websites/phone numbers mentioned:

Zenni Optical - Get complete prescription eyeglasses from $8 (Editor's note: This website was unavailable at last check.)

Today's topics are "Best Of Clark" repeats from recent shows

Are rebates a rip-off?

Clark doesn't do rebates. He believes that you shouldn't buy something just because it offers a rebate. After all, you may never see that money! The Wall Street Journal recently sent five people out to buy five different items at five different retailers. All the products purchased came with rebates. All five people correctly filled out the necessary paperwork to get the rebates. Yet only one person actually got money back. That's a mere 20 percent! And that was with all the rebates being processed properly by the consumer. Now, think about how often you lose the rebate paperwork or fill it out incorrectly. Rebates are like a legal con game, according to Clark. His executive producer, Christa, recently tried to get a rebate from her phone company when she got high-speed internet bundled with other services. She still hasn't received any money back. Even worse, she was eligible for three separate rebates when she bundled three services together. But she hasn't yet seen a single penny in rebate funds from her phone company. Meanwhile, Clark likes that OfficeMax has eliminated rebates and instead lowered prices. Staples, meanwhile, offers very easy online rebates similar to wholesalers like Costco and BJ's. That's a good start, but why don't they just go the OfficeMax route? Perhaps because they know that most people don't even bother applying for rebates. The moral of the story here is that you shouldn't buy something just because it offers a great rebate deal unless you are sure you are going to use the product.

Don't buy Utah desert land without seeing it first

Through the years, some con artists have gotten rich by selling people swamp land in Florida. They were really selling people a dream, and they found a way to get them to suspend belief and buy the land without seeing it. The new equivalent of swampland in Florida is desert land in Utah. The New York Times reports that charges will be filed against cons who sold parcels in Utah over the phone and Internet to people in the United States, Europe and Australia. The land was supposedly adjacent to a very metropolitan city. But when people would go to Utah to see their new homestead, they'd find that the city didn't even exist! Worse still, the land they'd purchased could not be developed.

This new twist on the old rip-off scheme started when cons learned about a Utah land rush and bought up property that couldn't be developed. Then they subdivided the land and sold five-acre spreads to rip people off. Clark has two simple rules to follow when buying land. First, never buy property without first seeing it. Second, make sure the land has water rights or it's going to be useless to you. This second caveat is especially important if you're buying in one of the mountain states. The New York Times article was cute in a way, according to Clark. They sent a reporter to find one of these "conveniently located" parcels in Utah. The reporter got to the location -- some 150 miles away from Brigham City -- and found an area where the only inhabitants were a snake, a beetle and a lot of large ants! Let the buyer beware!

Upcoming holiday season will be big for high definition TV sales

This is going to be a great year for high definition on your TV set. According to new statistics from the electronics industry, 25 percent of households are now hi-def. Just 18 months ago, that number was probably seven or eight percent. There's more hi-def programming being churned out, too. The Discovery Channel made a big ratings comeback thanks to Discovery HD, which features incredible photography that renders beautifully in hi-def and has really captivated viewers. Now, Direct TV's goal is to have 100 HD channels before the end of the year. What's happening there is that they're scared of the triple-play packages from the cable companies -- where you get cable, Internet and phone -- so they're fighting back with this promise to offer more hi-def programming.

Clark's approach to hi-def is to let the early adopters get in the game and drive the price down as the quality of programming up. That's already happening. Many of the major TV networks now put out hi-def transmissions in addition to regular broadcast signals. Meanwhile, a plasma TV today costs a quarter of what it did 36 months ago. And this Christmas, you can get a hi-def set for under $500 bucks. Still too expensive for your taste? The irony here is that you get a better picture from a hi-def transmission if you use conventional rabbit ears on your old TV set than if you actually pay for the hi-def programming and equipment. On the retail front, the way people purchase hi-def equipment is changing as well. Electronics retailers like Circuit City and Tweeter are in trouble because people buy their equipment at Wal-Mart, Costco and Sam's Club. In fact, the only electronics retailer doing well in hi-def sales is Best Buy.
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