For the first time ever, people are buying more clothing than electronics. One of the most customer-friendly and popular sites is Zappos.com. They offer shoes, accessories and other apparel and there is no shipping -- even if you're returning. They have a one-year return policy, which is unheard of in the shoe industry. Online clothing retailers have electronic sizing on their sites nowadays, so the potential for correct fitting is much better. Another popular site is Blue Nile, which is outselling Tiffany's in engagement rings. Both of these companies keep the focus on the customer and that is why they've been so successful. Other companies should take a hint and try it.