Ford Motors received great publicity from JD Power & Associates, saying they’ve been doing a great job with the initial quality of their vehicles. Another study found that Hyundai was tops in reliability. This is interesting, because at first, Hyundai made a terrible impression. In the ‘80’s, they made terrible cars. But even though their quality has steadily improved, nobody noticed or cared, because of their reputation. But then they introduced their 10-year warranty, and since then sales have improved. But the frustration is that people still don’t consider Hyundai a quality car. The company, therefore, has been trying everything to get people interested. And they’re not the only ones with this problem. Saturn, though they started out with a great reputation out of the box, but has had a long drought. Now people don’t consider them at all, especially if they are Japanese car buyers. So Saturn had an idea. They’re going to bring Toyota Camrys and Honda Accords onto Saturn lots, with the idea that once you test drive them side by side, buyers will prefer the Saturn. It’s a gutsy move to not only name your competition, but bring them right onto the lot. Good for them!