What do you do with junk mail that comes to your home these days? Clark throws it away as soon as he sees it. He’s not the only one. Response rates to junk mail have gone down steadily over the years, and it makes one wonder why marketers continue to send this stuff. Well, they are a stubborn bunch and have come up with a new way to attract eyeballs. Direct mail marketers are now sending solicitations that look like a gift cards, and are able to be played in a DVD player. People are so enamored by the look of the cards and the utility of them, that they are actually putting them in their DVD player and watching them. In fact, about 50 percent of people activate these cards, which are manufactured by the company “Cardz.” So, how many of those people are purchasing after they check out the DVD? Two and a half times as many people are purchasing this gizmo as are purchasing offers from traditional direct mail solicitations. You can find out how it works if you visit Sirius.com. Of course, the novelty will wear off after a while.