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Jul 05, 2006 -- Verizon tries to treat customers a little better

Clark has great news for you on the cell phone front. For years, Clark has talked about how he despises cell phone contracts. Companies basically handcuff people into paying them for years, even if those people are getting lousy service. Sometimes cancellation fees are upwards of $400, so there isn’t anything close to fair in these deals. Clark thinks companies force people into contracts because they’re cowards. They don’t have enough confidence in the product they offer to let consumers decide whether they want to remain customers. Well, one company is finally taking a chance with customers. After Labor Day, Verizon Wireless is going to pro-rate its termination penalty fee. So, if you want to switch companies after a year with Verizon, you’ll pay about half of the termination fee. Verizon is such a powerful company in the cell phone industry that it can get away with this and will most likely cause other companies to do the same. In addition, existing customers and new customers will be treated the same. Typically, phone companies mistreat current customers by clobbering them with fees once you’ve signed a contract. On the other hand, new customers are given the royal treatment. But Verizon says it is going to stop that. In actuality, the only companies that play it straight with people completely are Cricket Communications and Metro PCS. Those companies have no contract at all. Clark would like to see more companies take after these two. But for now, at least Verizon is attempting to do something.
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