How would you like to have a company with your name on it that is known for its bad customer service and shoddy business practices? That happened to Charles Schwab not too long ago. But he’s changed his image for the better once again. Schwab revolutionized the stock buying system as we know it today. But several years ago, the company came under different leadership and started charging mean-spirited junk fees. Its reputation tanked and Schwab’s name suffered. He came out of retirement and did away with the fees. He also started treating customers the way they should be treated again and now Schwab is turning a huge profit. The two go hand in hand, and more companies – like Home Depot – should remember that.